Website Design
Garcia Event Centers is a growing ballroom rental business offering several locations throughout San Antonio. After previously working with ROBOT to update its branding, Garcia Event Centers returned for help improving the user experience and lead conversions on their custom website.
Garcia Event Centers worked with Robot on the front-end design and copywriting of the website to improve user experience. A critical component of the project included making the content management system easy to use by the event center staff. The end result gave Garcia Event Centers access to manage both the front-end content and make package and rate updates easily within a custom framework.
The website branding needed to convey both beauty and elegance to create a lasting first impression for prospective clients who are looking to book venues for high-end events, including weddings and quinceañeras. A sparkling, slow-motion video on the home page delivers an immediate message of opulence and elegance.
There is a detailed page for each ballroom that highlights the specific qualities that are unique to the room. Each ballroom page provides a carousel of photos showing the rooms set up for different types of events, and many pages offer virtual tours. Each page contains tiered package details, allowing users to easily compare booking options.
In addition to featuring the event venues, the site also promotes catering and decoration services with a dedicated page for each service offering. From catering menus to table settings and room decor, both pages lay out an enticing list of options. These pages provide enough information to entice a prospective customer to book a tour or to reserve a ballroom for their event.