Website Design and Development
Kinetic Kids is a San Antonio, Texas-based non-profit organization whose mission is to provide physical and creative programming to children with special needs. Kinetic Kids offers over 234 seasonal recreational programs, monthly competitions and one-day events for over 5,000 area children who otherwise might be excluded from similar programming in a traditional setting.
Kinetic Kids approached us to redesign their website, with the goals of better reflecting the brand, reorganizing content and improving the user experience for several different audiences, including: improved family registration and program information, ability to highlight and attract donors, and simple volunteer sign up.
The Kinetic Kids brand is all about movement. We started with a great library of energetic photos and then integrated graphic elements to create dynamic header graphics that capture the spirit of the organization. Branding colors, design elements and icons are pulled throughout the site to reinforce branding while assisting with navigation. The site is built using a custom WordPress theme for complete control over layout and structure. Unique page templates provide the flexibility to customize pages as needed to best communicate critical information.
The primary audience for kinetic kids is the parent or adult caretaker of a child with special needs. The organization strives to serve a broad and diverse range of abilities and individual activity and program requirements can vary significantly from one to the next. Clearly communicating the multi-layered registration process was a core component of the website redesign.
The programs catalog required thoughtful architecture of both navigation and page layouts to provide a consistent, simple user experience while simultaneously providing enough flexibility to accommodate information which varies significantly from one program to the next.
At the core of all non-profits is the need for community support and engagement. The new website provides quick access to information on upcoming events, volunteer opportunities and ways to donate.
The site launched in late 2018, just in advance of the organization’s largest fundraising event of the year. Since the site launched, the organization has seen a 30.02% increase in overall traffic, with a corresponding 28.18% increase in visits from new visitors. As users found the site easier to navigate, engagement on the site increased leading to a 30.12% increase in page views.