Kinetic Kids

The primary audience for kinetic kids is the parent or adult caretaker of a child with special needs. The organization strives to serve a broad and diverse range of abilities and individual activity and program requirements can vary significantly from one to the next. Clearly communicating the multi-layered registration process was a core component of the website redesign.

• How It Works
  The first page under the Get Started menu was created to walk “moms and dads” through the steps required to enroll their kids in a program. Breaking down registration into four simple steps provides a clear overview of the process.

• Find Your Division
  As as a first step in the process, parents are asked to identify their child’s division based on their unique abilities and background. We developed two different visual methods to help guide parents through this step, and to help relay important information about Kinetic Kids’ program structure.

• Creating Accounts and Getting Connected
  The steps were separated and simplified to help families quickly get set up in system and connected to communications tools used by the organization.

• Schedules, Policies and Forms
  The schedules, location info, forms, policies and other resources are found organized under the remaining pages in this section of the website, and are constantly updated by Kinetic Kids staff through an easy-to-use WordPress backend.

The programs catalog required thoughtful architecture of both navigation and page layouts to provide a consistent, simple user experience while simultaneously providing enough flexibility to accommodate information which varies significantly from one program to the next.

• Program Types
  From education to art, recreational sports to competitive, there were several different types of activities and divisions with in each. The page layout was structured to convey different divisions, cognitive and physical requirements, costs, days and times and FAQs within each of the activities.

• Color Coding
  Each program page has color coded sections to help users quickly identify information for each division, keeping a coherent and consistent structure throughout the site.

• Event Page Templates
  We created a unique event page template to differentiate between youth programs and educational events. The event template provides a structure to accommodate general event info, sponsor highlights and critical call out for information requests and more.

• FAQs
  With so much information, so many divisions and program types, it is inevitable that parents have questions. We created FAQ sections for each program page to anticipate needs and create a more positive user experience.

At the core of all non-profits is the need for community support and engagement. The new website provides quick access to information on upcoming events, volunteer opportunities and ways to donate.

• Donations
  Strong calls to donate are included prominently in the navigation and throughout the website, and an integration with eTapestry allows the organization to take donations securely directly from the website

• Events
  The organization holds several special events and fundraisers that received a prominent position on the main navigation of the new website. These events now have a flexible, custom page template.

• Volunteers
  A volunteer page provides links to opportunities and sign up forms, and includes testimonials, FAQs and shoutouts to past participants.

• Partners
  The partners section outlines many different ways that community members can get involved, and provides recognition to individuals and organizations who contribute significant donations and sponsorships.