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Is your marketing an expense, investment or machine?

Which of these three scenarios best describes your marketing?

November 15, 2022

An Expense You use last year’s marketing expenses as a starting place to determine your marketing budget when planning for a new year You cut back on marketing along with other business expenses when things need to be tightened You include salaries, customer service costs, and sales-related expenses An Investment You know you need to […] Read More

How much does a small marketing team cost?

How Much Does a Small Marketing Team Cost?

November 9, 2022

We provide outsourced marketing services, and clients often question what it would cost to build a comparable in-house team. This article provides research on salary ranges, technology costs and appropriate expectations for a small team, but let’s start with the big picture: The cost of a three-person marketing team with average salaries would start at […] Read More

Charts and analytical data on the tablet screen with a cup of coffee on a wooden vintage table.

What is GA4, and What Does it Mean for your Business?

July 18, 2022

Whether you’re savvy with Google Analytics yourself, or you’ve delegated your website analysis, it’s important to understand how Google Analytics 4 (GA4) will affect your website reporting. GA4 is a new version of Google Analytics that launched in October 2021 in anticipation of the previous version (Universal Analytics) being discontinued in July 2023. If you’re […] Read More

Professional Headshot Tips for 2022

Professional Headshot Tips for 2022

July 8, 2022

New Trends in Profile Pictures Gone are the days when a cold, black suit on a bland gray background would do. Now, you will find personality, color and life added to headshots. While there is no exact formula, the trend is to add some form of individual expression to your photo. If your headshot is […] Read More

Blog - Should you advertise on TikTok or not?

Should Your Organization Advertise on TikTok?

June 22, 2022

Some of our clients have been asking, “Should we consider advertising on TikTok?” Short Answer:  If your target audience is Gen Z, then yes. If they are older, then you should consider other platforms for advertising to start. Long Answer: Our partner Sprout Social, Inc. investigated this recently. They found, according to Statista, that the largest age […] Read More

Is a Logo a Brand? (A Blog by Robot Creative)

Do You Have a Brand or Just a Logo?

May 6, 2022

by Andrew Watson, Director of Branding Often, I hear people refer to their logo, colors, fonts and images as their “brand.” These are all components of a brand, but there is much more to it than just the visuals. What is a Brand? Branding has evolved over the years, and you will find several different […] Read More

Are job seekers turned off by your site?

How Your Online Presence Affects Your Hiring

March 10, 2022

In this highly competitive hiring market, your first impression means everything. Job seekers are getting that first impression from your online presence. Your website, social profiles and online reviews aren’t just marketing and branding vehicles to attract prospective customers. They are also critical to attracting potential employees. We have put together a list of ways […] Read More

A blog explaining how strategic planning isn’t the same as a marketing plan.

Strategic Planning Doesn’t Equal a Marketing Plan

December 9, 2021

BY- LARA AUGUST, CEO AND FOUNDER OF ROBOT CREATIVE I’m a huge fan of planning and planning systems. We currently use the Entrepreneurial Operating System (EOS) for our strategic planning. We were a Scaling Up shop for a decade before we switched to EOS. I mentor and work with lots of Startups that use the […] Read More

The Death of Your Marketing Plan Blog

Marketing Plan Horror Stories

October 21, 2021

By- Lara August, CEO and Founder of Robot Creative I have heard a ton of marketing plan horror stories in my 25+ years in this industry. After all, what could possibly go wrong when you try to take historical information from multiple disparate systems? Combine that with industry research and the company’s forward-looking goals. Then, […] Read More

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