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Akimbo — Zeroing in on Cost of Acquisition

Akimbo Card is a prepaid debit card service developed for family budgeting. When Akimbo came to us, they were looking for strategy and creative that would not only improve app downloads and card activations but also maximize ad spend to the right audiences in order to lower cost of acquisition of new registrants. To solve […] Read More

Four Tools to Help Flip the B2B Lead Generation Model

In years past, the goal of the digital marketer was to drive web traffic. Prevailing wisdom taught us that an increase in traffic would lead to an increase in the number of contact form submissions. It was a passive strategy at its core: Build a campaign and wait for the leads to come rolling in. […] Read More

Robot Creative Hosts Marketing Internship Mixer – Spring 2018

It’s time again for Robot Creative’s semi-annual Marketing Internship Mixer. This marks our 16th event pairing students looking for marketing internships with businesses looking for marketing interns. Need a Marketing Intern? As a result of our student outreach programs to area colleges, we’ve built a network of marketing students who are looking for internships. You […] Read More

What It Really Means to Think “Mobile First”

How many times have you looked at your phone today? Between quick glances, email, text messages, videos and checking in on social media, by the end of the day, you and every one of your customers spend nearly three and a half hours looking at your phones. [Inc] We all know this shift to mobile […] Read More

Jumping In or Just Dipping Your Toe Into Digital?

Are you ready to jump in or still wondering how to get started with digital advertising? Are you trying to evaluate whether it should be a more important focus in your marketing plan? With the incredible amount of data for targeting and reporting ROI, digital advertising is easily scalable to increase sales and generate new […] Read More

Robot Creative Hosts 15th Semi-annual Marketing Internship Mixer

It’s time again for Robot Creative’s semi-annual Marketing Internship Mixer. This marks our 15th event pairing students looking for marketing internships with businesses looking for marketing interns. Need a Marketing Intern? As a result of our student outreach programs to area colleges, we’ve built a network of marketing students who are looking for internships. You […] Read More

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