Upcoming Marketing Mastery Series Presentation for the American Marketing Association (AMA) San Antonio Chapter Presented by Brittany Tradup Marketing Director, Robot Creative How much time do you really spend reading a single web page? Odds are, you haven’t read one in years. If you are like most users, you probably scan a web page in […] Read More

Every year in downtown San Antonio, the iconic San Antonio Riverwalk transforms into the stage for one of the most anticipated, family-friendly events of Fiesta, the Texas Cavaliers River Parade. Produced by the Texas Cavaliers, a local non-profit consisting of over 500 business, civic and community leaders, the parade benefits San Antonio children’s organizations through […] Read More

Mixed martial arts (MMA) is recognized as the fastest growing sport in the world, and the Ultimate Fighting Championship® (UFC®) is the world’s leading MMA promoter. As much as MMA and the UFC® are growing in popularity, the sport was generally not well understood by fans and potential fans, and the industry lacked a reliable, […] Read More

Anyone can be up and running with Google AdWords in just a few minutes. Let’s face it though – what makes it super cool, also makes it dangerous! After reviewing dozens of accounts, we’ve identified 5 common mistakes that businesses make when setting up their AdWords campaigns. These mistakes can cost hundreds or thousands of […] Read More

It’s the latest craze in social media-based marketing. Through “daily deal” sites like Groupon and Living Social, businesses low-ball their prices by offering limited time promotions of 50% off or more. You’re probably wondering how your business could possibly make money on these deals – especially when the site usually takes a cut of up […] Read More

Love to Swim and Tumble School provides swim lessons, tumble lessons and parties with one established location in San Antonio and a newer location in Schertz. The goal of this initiative was to drive new enrollment at their Schertz location. Challenge: Develop a Selling Idea  For this deal to be the most effective, buyers needed […] Read More

This is Part I of ROBOT’s “Search Engine Folklore: Two Tales of Fact and Fiction”. Myths, legends and lies abound in the Land of Search Engine Marketing. Some of these stories are true (FACTs), but many are false (FICTION). We’ve compiled the most common tales to help set the record straight. Designed for the apprentice […] Read More

This is Part II of “Search Engine Folklore: Two Tales of Fact and Fiction”. Myths, legends and lies abound in the Land of Search Engine Marketing. Some of these stories are true (FACTs), but many are false (FICTION). We’ve compiled the most common tales to help set the record straight. With thrilling tales that will […] Read More

Background Terramano is a family owned business that manufactures and sells authentic handmade terracotta and saltillo tile. To increase sales through the internet, Terramano wanted to focus on improving organic search results and Google AdWords campaigns. Key Challenges Content – Terramano’s site was built with a template site editor and looked nice, but it only contained […] Read More