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Robot Interactive’s 10 Must-Reads – May 2015

May 7, 2015

Your internet is getting an update. Faster page loads. Smaller footprint. More Secure. Google Glass now has a competitor. If you don’t get a pair, we’ll still think you’re smart. Bringing laughter to your day. If you’re not prototyping, you’re doing it wrong. 10K video is just around the corner here. Interesting read for future […] Read More

Responsive Emails – Adapting to Your Mobile Audience

March 18, 2015

by CJ Wolfe Once upon a time, email was predominately a desktop experience. With mobile devices becoming the standard choice for retrieving online information, it would be wise to assume that traditional email will also evolve. So where does email fit into the ever-growing portable online presence? Consider these eye-opening statistics: 48% of total email […] Read More

Responsive Logos – a Study in Scalability and Branding

February 26, 2015

by Andrew Watson A recent project by London based designer Joe Harrison, shows an experiment with the logos of some major brands and how they might adapt to a responsive environment. Responsive web design has gained a lot of traction in the past few years to address the widespread use of mobile devices and tablets […] Read More

It’s Not Social Media – It’s Social Advertising

September 26, 2014

Social Advertising is Rapidly Expanding and Evolving All of the social mediums are rapidly expanding their advertising offerings. The start-up goal of most mediums to expand a user base and deliver a solid experience has now evolved into a market that is trying to monetize itself. Advertising is the vehicle that social media sites are […] Read More

Understanding Geomarketing: Geofences vs. Beacons

You’ve probably heard of using IP addresses to target your audience by physical location…and maybe you pushed out your message to someone who actively checked in to your space on Foursquare or Facebook. Mostly due to ever-changing mobile technology, “Geomarketing”, or targeting your audiences based on geographic location, is one of the most quickly evolving […] Read More

Social Media Project Highlight: Mama Margie’s Mexican Cafe

August 28, 2014

To help popular fast-casual Mexican food restaurant, Mama Margie’s, grow and engage their social following, Robot Creative developed and implemented a social strategy that encourages sharing, two-way conversations and fan-created content. Mama’s Favorites Campaign — With this ongoing campaign, photos posted by fans on Instagram are selected and shared on the Mama Margie’s official Facebook […] Read More

Social Media ratings

Changes to Facebook Ratings and Reviews Are Critical to All Businesses, Especially Restaurants

August 15, 2014

Recent changes to Facebook timelines affected all business pages. On the desktop version, the right-hand sidebar and buttons across the top of the page have been removed. Facebook also added new features that have the power to make a profound impact on businesses. Ratings Are Now Prominent One change that could make or break some […] Read More

LegalPRO Software Branding, Collateral and Website Development

July 29, 2014

LegalPRO develops, sells and supports legal software products. To support the growth of LegalPRO’s most popular product, BankruptcyPRO, and to assist cross-promotion efforts for other products, Robot developed a cohesive suite of brands, brochures, tradeshow materials and integrated websites for the parent company and its products. Websites for BankruptcyPRO and I-Got-Notices, two software products, were […] Read More

Cultivating Interest and Sales for Hunting in a Farmer’s World

July 22, 2014

Business advisor and author John F. Dini released Hunting in a Farmer’s World in 2013 to the acclaim of critics and business owners nationwide. With its unique insight into the minds of entrepreneurs, the ground-breaking business book has received numerous awards and top reviews from some of the nation’s greatest business authors and experts. Robot Creative contributed […] Read More

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