It’s the beginning of a new decade and a great time to catch up with the latest marketing trends. We’ve taken a close look at the industry, from social media to search engine marketing, and compiled our list of 20 Do’s and 10 Don’ts for 2010. DON’T: Post your hours of play at Mafia Wars or […] Read More

Partnering with a marketing firm, creative firm or ad agency can be a really rewarding experience.  But outsourcing isn’t right for every business. Our last article gave 10 reasons why you should outsource, and this counterpart gives 10 reasons why you should not outsource. 1. You are not prepared to respond to growth The purpose of […] Read More

1. Multidisciplinary team at a fraction of the cost A single marketing director’s salary can range from $30,000 (right out of school) to six figures (with more experience). And then you are limited to one person’s experience, skill sets and personality type. A full-fledged marketing department ideally includes researchers, strategic marketing professionals, writers, designers, photographers, […] Read More