I recently had a client ask for advice on working with writers. If you are considering hiring a copywriter (either freelance or in-house), here are some leadership pointers to help you get the most out of the engagement: Review Portfolios Carefully Make sure you find a writer who has experience in two things: writing the same […] Read More

Over the past 25 years, I have had a front-row seat to some of the biggest marketing mistakes that business owners and managers have made. Sometimes, it’s well-intentioned. Sometimes, it’s ill-informed. Sometimes, it’s downright meddlesome. Check out this list to see if you catch yourself saying any of these phrases. 1. Well, I like… or I […] Read More

SMB leaders are continually looking for ways to level up their marketing. They often turn to the latest expert, a bestselling book or a new platform, but the best way to level up might be by investing in your current team. There are some concrete actions you can take right now to give your marketing […] Read More

I see business owners confused about what to expect from people in different marketing roles. Most often they are complaining that there is a deficit in some area of their performance, when really, they are doing a fantastic job given their educational level and experience. Here is an overview of what different levels of marketing […] Read More

We get asked all the time, “how do we get started with an online presence?” We hear this from new businesses, established businesses, nonprofit organizations, and even individual experts or thought leaders hoping to develop their personal brand online. This article walks through the basic steps to building an online presence and helps provide strategies […] Read More

Robot Creative was honored to work with the San Antonio Philharmonic to help create an orchestra brand that embodies its mission and celebrates our community. Watch this video to hear the story behind the brand.  

Is LinkedIn a business-focused, professional networking site? A recruiting tool? A social network? LinkedIn has evolved into all of these things, making it an interesting place to network, develop a career, share photos/video, professional updates and more. A recent trend that you may have noticed is an increase in sharing of personal information, which may […] Read More

An Expense You use last year’s marketing expenses as a starting place to determine your marketing budget when planning for a new year You cut back on marketing along with other business expenses when things need to be tightened You include salaries, customer service costs, and sales-related expenses An Investment You know you need to […] Read More

We provide outsourced marketing services, and clients often question what it would cost to build a comparable in-house team. This article provides research on salary ranges, technology costs and appropriate expectations for a small team, but let’s start with the big picture: The cost of a three-person marketing team with average salaries would start at […] Read More