We get asked all the time, “how do we get started with an online presence?” We hear this from new businesses, established businesses, nonprofit organizations, and even individual experts or thought leaders hoping to develop their personal brand online. This article walks through the basic steps to building an online presence and helps provide strategies […] Read More

Robot Creative was honored to work with the San Antonio Philharmonic to help create an orchestra brand that embodies its mission and celebrates our community. Watch this video to hear the story behind the brand.  

Is LinkedIn a business-focused, professional networking site? A recruiting tool? A social network? LinkedIn has evolved into all of these things, making it an interesting place to network, develop a career, share photos/video, professional updates and more. A recent trend that you may have noticed is an increase in sharing of personal information, which may […] Read More

An Expense You use last year’s marketing expenses as a starting place to determine your marketing budget when planning for a new year You cut back on marketing along with other business expenses when things need to be tightened You include salaries, customer service costs, and sales-related expenses An Investment You know you need to […] Read More

We provide outsourced marketing services, and clients often question what it would cost to build a comparable in-house team. This article provides research on salary ranges, technology costs and appropriate expectations for a small team, but let’s start with the big picture: The cost of a three-person marketing team with average salaries would start at […] Read More

Whether you’re savvy with Google Analytics yourself, or you’ve delegated your website analysis, it’s important to understand how Google Analytics 4 (GA4) will affect your website reporting. GA4 is a new version of Google Analytics that launched in October 2021 in anticipation of the previous version (Universal Analytics) being discontinued in July 2023. If you’re […] Read More

New Trends in Profile Pictures Gone are the days when a cold, black suit on a bland gray background would do. Now, you will find personality, color and life added to headshots. While there is no exact formula, the trend is to add some form of individual expression to your photo. If your headshot is […] Read More

Some of our clients have been asking, “Should we consider advertising on TikTok?” Short Answer:  If your target audience is Gen Z, then yes. If they are older, then you should consider other platforms for advertising to start. Long Answer: Our partner Sprout Social, Inc. investigated this recently. They found, according to Statista, that the largest age […] Read More

Often, I hear people refer to their logo, colors, fonts and images as their “brand.” These are all components of a brand, but there is much more to it than just the visuals. What is a Brand? Branding has evolved over the years, and you will find several different definitions of the word. What began […] Read More