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A Brand-Driven Approach – Sierra Motors

July 8, 2014

Sierra Motors first contacted Robot to develop a logo and identity package. But after the logo, stationery and messaging were complete, we didn’t stop; in fact, you might say we punched the accelerator. Environmental Branding It was important to Sierra Motors that customers immediately pick up on the brand message when they walk onto the […] Read More

A Menu Refresh is Just What Mama Ordered

May 28, 2014

In conjunction with a full interior redesign, Mama Margie’s reached out to Robot Creative to design their new digital menu boards. The new menu design creates a cohesive brand for this restaurant chain by integrating custom food photography, an expanded color palette and new branding elements with the refreshed interior design. The customers’ ordering experience […] Read More

Branding Goes Through The Roof

Roof Monitor™, a revolutionary product for the roofing industry, reached out to Robot Creative to create a cohesive, memorable brand and marketing approach for their product launch. Brand Strategy As a new technology, one of the main goals of the product launch was education. It was critical for Roof Monitor’s target market to quickly understand […] Read More

Music Festival Promotion Design: Die Nacht Der Clubs

March 31, 2014

Robot recently designed the promotional materials for Die Nacht Der Clubs (Night of the Clubs), a music festival in Hamburg, Germany, for which participants buy bus tickets that take them to up to 25 local music clubs. We designed the logo, posters, flyers, stickers, admission tickets, web banners and landing page. This festival is unique […] Read More

Don’t Be A 5-Second Site: How To Write For The Web

January 27, 2014

Upcoming Marketing Mastery Series Presentation for the American Marketing Association (AMA) San Antonio Chapter Presented by Brittany Tradup Marketing Director, Robot Creative How much time do you really spend reading a single web page? Odds are, you haven’t read one in years. If you are like most users, you probably scan a web page in […] Read More

Project Highlight: Texas Cavaliers River Parade Website

January 16, 2013

Every year in downtown San Antonio, the iconic San Antonio Riverwalk transforms into the stage for one of the most anticipated, family-friendly events of Fiesta, the Texas Cavaliers River Parade. Produced by the Texas Cavaliers, a local non-profit consisting of over 500 business, civic and community leaders, the parade benefits San Antonio children’s organizations through […] Read More

Case Study: Discover UFC® Website Design

July 21, 2011

Mixed martial arts (MMA) is recognized as the fastest growing sport in the world, and the Ultimate Fighting Championship® (UFC®) is the world’s leading MMA promoter. As much as MMA and the UFC® are growing in popularity, the sport was generally not well understood by fans and potential fans, and the industry lacked a reliable, […] Read More

Top 5 Google AdWords Mistakes

June 15, 2011

Anyone can be up and running with Google AdWords in just a few minutes. Let’s face it though – what makes it super cool, also makes it dangerous! After reviewing dozens of accounts, we’ve identified 5 common mistakes that businesses make when setting up their AdWords campaigns. These mistakes can cost hundreds or thousands of […] Read More

What’s the Deal with Daily Deals?

May 19, 2011

It’s the latest craze in social media-based marketing. Through “daily deal” sites like Groupon and Living Social, businesses low-ball their prices by offering limited time promotions of 50% off or more. You’re probably wondering how your business could possibly make money on these deals – especially when the site usually takes a cut of up […] Read More

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