KNIGHT OFFICE SOLUTIONS
Website Design
website project background
Knight Office Solutions serves companies in South Texas with a suite of business technology products, equipment and support offerings. When they came to us to update their website, the company was experiencing significant growth and wanted a website that more accurately reflected their changing position in the marketplace. Working collaboratively with their internal marketing director, we designed a new website and content strategy to meet their goals.
website design features
- Straightforward Navigation
Simple, straightforward organization of the website helps users instantly browse and navigate the company’s offerings.
- Overarching Brand – Local Presence
The website redesign consolidated separate websites for different locations throughout Texas into one overarching company site. During this transition, it was important to maintain local pages that addressed audience needs, highlighted local staff and included local employee photos.
- Dynamic Resources Section
News and blog sections contain content organized by category for easy navigation, and the infrastructure supports a robust digital content marketing strategy.
- Tutorial Videos
A page dedicated to tutorial videos also provides a way for clients to self-serve and find the answers they need quickly.
- Dynamic Social Integration
Social media is pulled into the website, providing a behind-the-scenes look at the day-to-day life inside the company. This content is supported by values-based messaging to create a strong display of company culture.
branded elements throughout
Custom design elements are featured throughout several interior pages, providing a unique branded experience as users browse. A yellow dot appears in headers and throughout the site to help highlight key messaging. Icons were created to illustrate various services and a branded curve element provides visual separation in various sections. These custom elements are also programmed to work seamlessly with a responsive website design.
“Robot Creative has been an invaluable partner in helping us expand our digital footprint. Their team is creative, responsive and technically unmatched.
I recommend them often.”
Marketing Director, Knight Office Solutions
custom photography and real people
Custom photographs of staff members are featured throughout the website. We were able to capture their work environment and show faces that would be familiar to customers and prospects who would eventually engage with the company.
