SAN ANTONIO, TX – Summit International Awards presented Robot Creative with two 2022 Marketing Effectiveness Awards. A platinum in Online Advertising and SEO for work with Mood Texas and a Silver in the Website category for work with Polunsky Beitel Green. Of the 1900+ entries from 14 countries, only 12% of submissions were granted with awards status in this year’s competition.
Mood Texas: Platinum Award for Online Advertising and SEO
Mood Texas, family-owned franchise of corporate Mood Media, is an established media solutions company in South Texas focused on bringing in-store media solutions to cultivate sensory experiences and create emotional brand connections for end users.
After already seeing increased local visibility through our previously developed website, targeted social media advertising and cold email campaigns, Mood Texas came to us to help ramp up sales for one of their revenue centers: audiovisual system purchase and installation.
Using SEO to increase organic visibility in tandem with search advertising, we created eight individual audiovisual landing pages explaining specific AV needs with one overview page to support navigation. These landing pages were developed with an aggressive SEO strategy in mind.
Supporting the organic traffic drivers, we additionally created Google search campaign ads to ensure top of search page results. These campaigns were written to each individual av solution page as well as to each location page.
As a result, 128% more users came to the site and engagement increased (19% more pages per session with 87% lower bounce rate). There were also 73% more goal completions and the client reported a 753% increase in qualified form fills in 2022 compared to the previous year.
To learn more about our previous work with Mood Texas, read the case study.
Polunsky Beitel Green: Silver Award for Website
Polunsky Beitel Green is one of the most well-established mortgage law firms in Texas, with a nationwide presence. They recently went through a rebrand to reflect their positioning and needed to update their website with the new branding. The website also needed to provide the infrastructure to support a robust and continuously evolving library of thought leadership in the form of memos, blogs, video and earned media.
We designed a custom WordPress theme as easy-to-use content management system to reduce friction for their team for the day-to-day management. The new branding was applied to the design and layout, and the website navigation was reorganized to create a more a friendly user experience.
At the core of the site is a dynamic “Insights” section which showcases and highlights the firm’s thought leadership. Powerful search and filtering tools were built in to create an easy-to-search library.
Since much of the firm’s reputation rests on the legacy of its principals, we also designed special pages to highlight each partner and tell their stories.
In the two-and-a-half-month period since the new website launched compared to the previous year, the average session duration increased 92% and pages per session went up 32%. Finally, the bounce rate decreased 14%. With relevant content and easy to use navigation, site visitors were staying on the site longer and visiting more pages.
To learn more about what we did for this legacy Texas law firm, read the branding and website case studies.
About the Awards
Summit International Awards gives small and medium-sized creative firms and agencies the chance to compete to showcase outstanding work. The competition engages more than 50 countries where applicants submit every year. The Summit Marketing Effectiveness Awards seeks to promote marketing work that yields effective results. To learn more, click here.
