San Antonio Philharmonic Branding Takes Home First Place Marketing Excellence Award

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SAN ANTONIO, TX – American Marketing Association presented Robot Creative with three 2023 Marketing Excellence Awards. A first-place trophy was accepted for the New Branding and Season Launch for the San Antonio Philharmonic in the Tourism category. Additionally, second and third-place awards were received for Sea Island Shrimp House and Aladdin Cleaning & Restoration.

San Antonio Philharmonic Branding takes home the first-place Marketing Excellence Award for its Branding and New Season Launch from AMA

San Antonio Philharmonic First Place Award
The San Antonio Philharmonic is a musician-led startup that was formed after the bankruptcy of the San Antonio Symphony. The startup was created to keep musicians in the community and bring world-class orchestral performances to the community in an accessible way. Check out our case studies for more details on the SA Phil Brand Launch and Website Design.

Sea Island Shrimp House receives a second-place Marketing Excellence Award for its Lobsta' Love Campaign from AMA

Sea Island Shrimp House – Lobsta’Love Campaign
Sea Island Shrimp House is a local family-owned restaurant historically known for its family-friendly atmosphere, fresh seafood and unique dining experience. Their 2022 Lobsta’ Love Limited Time Offer campaign featuring their all new lobster dishes won a second-place MEA award.

Aladdin Cleaning and Restoration receives a third-place Marketing Excellence Award for its 2-for-1 Cleaning campaign from AMA

Aladdin Cleaning & Restoration – 2 for 1 Campaign
Aladdin Cleaning & Restoration is a full-service cleaning and restoration company that has been servicing residential and commercial properties locally since 1956. Their 2 for 1 Rug Cleaning Campaign won a third-place MEA award in the Retail category.

About the AMA
The American Marketing Association strives to shape the future of marketing by highlighting outstanding work that communicates value and creates meaning. The annual awards ceremony and celebration showcase marketing works from creative firms and agencies across eight distinct categories. The Marketing Excellence Awards focuses on high-performance marketing that yields effective results and drives success. Discover the 2023 Winners list here.

Robot Creative Featured in DesignRush for Best Geometric Logo Design

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Law firm logo design by Robot Creative.

Robot Creative has been featured in the DesignRush trends article for 10 Best Geometric Logo Designs That Explore the Art of Symmetry.

About the Project

Polunsky Beitel Green has a nationwide presence, and its principals remain recognized as industry leaders. As the oldest and most well-established mortgage law firm in Texas, Polunsky Beitel Green sought to modernize their logo and branding while maintaining the prestige of their established firm.

Robot Creative’s first goal was to determine which intangible qualities were important to convey in this law firm’s logo design. They began researching the competitive landscape, current law firm branding and Polunsky Beitel Green’s future goals in target audiences and market challenges. Through this process, Robot Creative decided that the stability of a square shape would best communicate Polunsky Beitel Green’s brand attributes and uncover its unique industry positioning as a specialized law firm with a solid reputation of reliability and stability.

The overall simplicity of the logo design is both bold and clean, creating a fresh look that stands out from other legal services logos. Read more about our logo process with Polunsky Beitel Green.

About Robot Creative

Robot Creative is an award-winning marketing and branding agency based in San Antonio, Texas. They specialize in branding and identity, strategic marketing and outsourced marketing services. With over 20 years of experience, Robot Creative has perfected its multidisciplinary and collaborative approach using graphic design, marketing and technology to help tell the stories their clients want to communicate.

About Design Rush

DesignRush is a leading awards platform that highlights the best designs in top companies and agencies across several categories. They analyze and rank hundreds of businesses each year and recognize them in trends articles or awards in print design, app design, web design, logo design, and packaging and video. Read more on DesignRush. 

Robot Creative Wins Bronze ADDY for San Antonio Philharmonic Branding

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SAN ANTONIO, TX – Robot Creative proudly accepts a Bronze ADDY award from the American Advertising Agency in 2023 for the Branding work for the San Antonio Philharmonic.

San Antonio Philharmonic:  Bronze ADDY for Branding & Identity

The San Antonio Philharmonic is a musician-led startup that was formed after the bankruptcy of the San Antonio Symphony. The startup was created to keep musicians in the community and bring world-class orchestral performances to the community in an accessible way. The Philharmonic seeks to reflect San Antonio’s rich history, culture and diversity in new and innovative ways.

The San Antonio Philharmonic founders approached Robot Creative to help them launch the new brand and gain visibility to support their first season with a launch campaign and website. Learn more here.

About the ADDY Awards

As the advertising industry’s largest competition attracting more than 25,000 entries a year, the American Advertising Awards recognizes creative excellence in advertising. Learn more about the Addy’s here.

Robot Creative Wins 2022 Marketing Effectiveness Awards for Website and SEO Work

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SAN ANTONIO, TX – Summit International Awards presented Robot Creative with two 2022 Marketing Effectiveness Awards. A platinum in Online Advertising and SEO for work with Mood Texas and a Silver in the Website category for work with Polunsky Beitel Green. Of the 1900+ entries from 14 countries, only 12% of submissions were granted with awards status in this year’s competition.

Mood Texas: Platinum Award for Online Advertising and SEO

753% increase in qualified form fills for Mood Texas after Robot Creative SEO and Advertising work.

Mood Texas, family-owned franchise of corporate Mood Media, is an established media solutions company in South Texas focused on bringing in-store media solutions to cultivate sensory experiences and create emotional brand connections for end users.

After already seeing increased local visibility through our previously developed website, targeted social media advertising and cold email campaigns, Mood Texas came to us to help ramp up sales for one of their revenue centers: audiovisual system purchase and installation.

Using SEO to increase organic visibility in tandem with search advertising, we created eight individual audiovisual landing pages explaining specific AV needs with one overview page to support navigation. These landing pages were developed with an aggressive SEO strategy in mind.

Supporting the organic traffic drivers, we additionally created Google search campaign ads to ensure top of search page results. These campaigns were written to each individual av solution page as well as to each location page.

As a result, 128% more users came to the site and engagement increased (19% more pages per session with 87% lower bounce rate). There were also 73% more goal completions and the client reported a 753% increase in qualified form fills in 2022 compared to the previous year.

To learn more about our previous work with Mood Texas, read the case study.

Polunsky Beitel Green: Silver Award for Website

92% increase in session duration after Robot Creative launched new site.

Polunsky Beitel Green is one of the most well-established mortgage law firms in Texas, with a nationwide presence. They recently went through a rebrand to reflect their positioning and needed to update their website with the new branding. The website also needed to provide the infrastructure to support a robust and continuously evolving library of thought leadership in the form of memos, blogs, video and earned media.

We designed a custom WordPress theme as easy-to-use content management system to reduce friction for their team for the day-to-day management. The new branding was applied to the design and layout, and the website navigation was reorganized to create a more a friendly user experience.

At the core of the site is a dynamic “Insights” section which showcases and highlights the firm’s thought leadership. Powerful search and filtering tools were built in to create an easy-to-search library.

Since much of the firm’s reputation rests on the legacy of its principals, we also designed special pages to highlight each partner and tell their stories.

In the two-and-a-half-month period since the new website launched compared to the previous year, the average session duration increased 92% and pages per session went up 32%. Finally, the bounce rate decreased 14%. With relevant content and easy to use navigation, site visitors were staying on the site longer and visiting more pages.

To learn more about what we did for this legacy Texas law firm, read the branding and website case studies.

About the Awards
Summit International Awards gives small and medium-sized creative firms and agencies the chance to compete to showcase outstanding work. The competition engages more than 50 countries where applicants submit every year. The Summit Marketing Effectiveness Awards seeks to promote marketing work that yields effective results. To learn more, click here.

Three Summit Creative Awards Awarded to San Antonio Creative Firm in 2022

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SAN ANTONIO, TX – Out of more than 3,400 submissions from 19 countries, Robot Creative, a top branding agency in San Antonio, has been awarded three international marketing awards. They were named a Bronze winner in Complete Rebrand/Redesign for their creative work for Orange Country Thermal Industries (an industrial product company), a Bronze winner in Website Redesign for their creative work with The Family Law Section of the State Bar of Texas (a legal professional association), and a Silver winner in Complete Rebrand/Redesign for their creative work with a MiCasa Childcare Centers in the 2022 Summit Creative Award competition.

“Our goal is to develop unique and memorable brands for clients whether they come to us with an existing brand needing a refresh or want assistance repositioning themselves within their competitive landscape,” says Lara August, Founder and CEO at Robot Creative. “We work collaboratively with our clients to develop a branding strategy and execution that helps solidify who they are and where they want to go in their respective markets.”

Entries into this year’s competition were judged by a panel of esteemed international judges from Australia, Bulgaria, Canada, Germany, India, Italy, the Russian Federation, Sweden, Taiwan, the United Kingdom and the United States. All creative categories are put through blind judging to evaluate innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners are selected in many categories from print and broadcast to online advertising, redesign and social media.

Mi Casa Childcare: Silver Award for Rebranding

We helped Mi Casa Childcare update their branding to focus on their mission – letting kids learn through play. The client chose a brand direction that highlighted two key differentiators. The first is Mi Casa’s education methodology which promotes learning both in the classroom and outside in natural spaces. The second is their passion for collaborative learning between staff, parents and the child which furthers trust and open communication.

To learn more about the work we’ve done with this early childhood education and daycare company, click to read the case study here.

Childcare rebranding before and after

Orange County Thermal Industries : Bronze Award for Rebranding

Orange County Thermal Industries wanted a refreshed brand reflecting their main differentiator: high-quality standards. We modernized their logo with a zig-zag pattern representing heat waves and updated the color palette with complementary blues. Our style guide and brand boards provided direction on imagery, voice and branding across assets.

Industrial product company rebranding before and after

Family Law Section of the State Bar of Texas: Bronze Award for Website Redesign

The Family Law Section of the State Bar of Texas needed help updating their website and branding. We created a simplified logo, added new colors to convey legacy within a modern design and established a photographic style for the website. The newly reorganized website simplified navigation for site users.

Legal group logo redesign before and after

Legal professional group website redesign before and after

Since its founding in 1994, the Summit Awards organization annually conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Summit International Awards gives small and medium-sized creative firms and agencies a chance to compete to showcase outstanding work. The twenty-six-year competition engages more than 50 countries where applicants submit every year.

“Winning a Summit Creative Award is a significant accomplishment in one’s career. Only deserving entries receive recognition with vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners,” says Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

To learn more about the organization, its competitions and additional information, click here.

Robot Creative Wins 2021 MEA Awards as a Top Digital Marketing Agency

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SAN ANTONIO, TX –Robot Creative, a top digital marketing agency in San Antonio, just received two Marketing Effectiveness Awards. The creative firm took Platinum in the Online Advertising and Marketing category for the new Mood Texas website. They also received a Silver award in the brand new “Coronavirus Communications” category for their marketing and social media support for Sea Island Shrimp House.

Mood Texas Website Visibility: Platinum Award for Online Advertising and Marketing
Mood Texas is a family owned, San Antonio headquartered, independent affiliate of Mood Media. They specialize in bringing the latest in-store media solutions to cultivate sensory experiences that inspire an emotional brand connection for shoppers and end users.

Mood Texas was looking to expand and control their local visibility while still staying true to the corporate brand through their online presence. We built an SEO-friendly website based on the corporate site design with customized content speaking to their local audience. We also defined clear target audiences and built an online advertising strategy coupled with an outbound email program to drive the new audiences to the website and capture leads. As a result, overall leads and qualified leads increased significantly, and in the first 7 months after the site launch, the company saw hundreds of goal completions which led to dozens of new leads and several closed sales.

To learn more about the work we’ve done for this media solutions brand, read the full case study.

Sea Island Shrimp House: Silver Award for Coronavirus Communications
The COVID-19 pandemic caused restaurants to close their dine-in doors and rely on to-go orders. Sea Island Shrimp House, a 50+ year-old local seafood restaurant chain, made this switch and needed help getting the word out. We were promoting online ordering before the pandemic hit, and when businesses were shut down due to the Coronavirus, Sea Island’s website was overrun with online ordering demand.

Restaurant ownership knew they needed something more to meet their customers’ needs. They started curbside pickup and we helped launch a campaign with quick messaging on the website about protocol, hours and a limited menu. We handled daily social media postings and constant response to questions about hours, ordering issues, menu changes and more. We also reached out to local media who were running stories about which businesses had curbside and online ordering available to keep Sea Island top of mind in the community.

At a time when grocery stores had scarcity issues and customers were confused and anxious about how to plan their next meal, our job was to keep the right messages going at the right times, including ongoing CDC guidelines changes. We adjusted ad spends to push “to go” messaging on Google Search and we created video ads posted to YouTube as well.

Where many other restaurants struggled to adapt to these early emergency changes, we were honored to be a part of the quick-thinking survivor strategy shown by Sea Island Shrimp House leadership and to help provide messaging and constant communication aid to them during this time.

To learn more about the work we’ve done with this legacy family-owned restaurant chain, click to read the case study here.

About the Awards
Summit International Awards gives small and medium-sized creative firms and agencies the chance to compete to showcase outstanding work. The competition engages more than 50 countries where applicants submit every year. The Summit Marketing Effectiveness Awards seeks to promote marketing work that yields effective results. To learn more, click here.

Robot Creative Wins Best in Category and Platinum 2020 Marketing Effectiveness Awards

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SAN ANTONIO, TX – Marketing agency, Robot Creative, can add two more Marketing Effectiveness Awards to their shelves from Summit International Awards. The rebranding efforts for Sea Island Shrimp House earned a “Best in Category” for the Redesign / Rebrand category. Video production for ThreadFix Tutorial videos won a Platinum award in the Video category.

Best in Category – Redesign / Rebrand for Local Restaurant Branding – Sea Island Shrimp House

Millennial targeted messaging in marketing materials

Sea Island Shrimp House, the legacy Seafood restaurant chain from San Antonio, reached out to us for help with updating up their brand to adjust to changing demographics. Using a research-validated approach we refreshed their voice and tone, color palette and design and photography direction to appeal to this new audience group. This led to us creating new menu designs, redesigning the website, uniforms, in-store signage, social media posts, video advertisements and more. These efforts earned a Best in Category Marketing Effectiveness Award from Summit International Awards.

To learn more about the work we’ve done for this established local restaurant chain, read the full case study.

Platinum – Video for Software Tutorial Videos – ThreadFix

Software Tutorial video shown on a desktop
When Denim Group’s ThreadFix software team decided to create how-to tutorial videos for their customers, they partnered with us. We can’t take credit for the expert advice and walk-through screen captures, but we did create custom branded graphics, edited scripts and combined professional voice over and audio for a polished video series that serve as powerful marketing tools. These videos earned a Platinum Marketing Effectiveness Award. You can watch them on ThreadFix’s resources page.

To learn more about the work we’ve done with this software brand, click to read the case study here.

About the Awards
Summit International Awards gives small and medium-sized creative firms and agencies the chance to compete to showcase outstanding work. The twenty-six year competition engages more than 50 countries where applicants submit every year. The Summit Marketing Effectiveness Awards seeks to promote marketing work that yields effective results. To learn more, click here.

Robot Creative Awarded Six Summit Creative Awards in 2020

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SAN ANTONIO, TX – Robot Creative, a San Antonio-based creative firm, received six Summit Creative Awards for 2020 in various categories including two new categories: Coronavirus Response and Audience Specific Marketing. The firm also won awards in the TV Commercial and Website Design categories.

TV Commercials & Coronavirus Response – Sea Island Shrimp House
In the spring of 2020, COVID-19 caused restaurants to close their dining rooms and rely on to-go orders. When Sea Island Shrimp House needed to get the word out about online ordering and curbside options, and when they later reopened at limited capacity, ROBOT provided campaign strategy and creative to help them face the challenge. ROBOT produced two TV commercials – one showcasing the new curbside service and one when dining rooms reopened, welcoming customers back for safe curbside and dine-in. BOTH commercials received Bronze level Summit Creative Awards in two categories (one for the new category of Coronavirus Response and another for TV Commercial Spot).

Audience Specific Marketing, Millennials – Sea Island Shrimp House Rebrand
Sea Island Shrimp House is a 50+ year-old business that wanted to ensure their brand appeal would be as strong for a younger audience. ROBOT lead the restaurant through a rebranding project and strategic marketing plan including recommendations and creative execution for new uniforms, menus, interior décor, website design, social media posts and digital marketing with the goal of appealing to the millennial audience. The rebrand/marketing won a Silver level award in the new Audience Specific Marketing category.

Millennial targeted messaging in marketing materials

Website Design – Brazosport Convention and Visitors Council
The Brazosport Convention and Visitors Council needed a website redesign to showcase the area’s family-friendly attractions and draw in new visitors. ROBOT developed an easy-to-navigate website full of searchable, filterable and dynamic content with functionality like event schedules and Google map plug-ins. The back end was designed to easily be updated by in-house staff. The website won a Bronze Summit Creative Award in the Travel/Tourism/Nature Website category.

Web Design for tourism group by Robot Creative

About the Awards
Summit International Awards gives small and medium-sized creative firms and agencies the chance to compete to showcase outstanding work. The twenty-six year competition engages more than 50 countries where applicants submit every year. The Summit Creative Awards focuses on how strong the concepts or ideas are, how well the creative communicates the message to the intended target audience. To learn more, click here.

Three Summit Awards go to Robot Creative

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SAN ANTONIO, TX – Robot Creative received three Summit awards in the 2019 competition. The creative firm won two Marketing Effectiveness Awards for work with Mind Science Foundation and Metropolitan Methodist Emergency Center. ROBOT was also awarded an Emerging Media Award for work with Y&L Consulting.

Mind Science Foundation Responsive Web Design

Mind Science Foundation

The website MindScience.org was recognized with a Platinum Summit Marketing Effectiveness Award in the Website category. Mind Science Foundation is a non-profit organization that dedicates resources to scientific research of the mind and exploring human consciousness. The organization asked Robot Creative to help reorganize and improve UX (user experience) of their website and to make it easier for visitors to find ways to participate through donations, volunteering or attending events. View our case study to see what else we did for the Mind Science Foundation.

Metropolitan Methodist Emergency Center Hyperlocal Targeted Mailers

Metropolitan Methodist Emergency Center

ROBOT’s work with Metropolitan Methodist Emergency Center at the Quarry (MMEC) won a Silver Summit Marketing Effectiveness Award in the Consumer Integrated Campaign category. MMEC is a full-service ER at the Quarry market in San Antonio, TX. Although the Methodist brand is well known in the city, this ER location noticed patient count dropping each year. Robot Creative created a hyper-local targeted integrated campaign to help get the word out about the ER’s superior services and convenient location to those living in the surrounding area.

Y&L Consulting Website Mobile

Y&L Consulting

The Y&L Consulting website has been recognized by the Summit Emerging Media Awards as a Leader in the B2B Website category. Y&L Consulting, headquartered in San Antonio, TX, provides IT enterprise solutions and professional services. ROBOT re-designed Y&L’s site which had a large amount of content. The goal was to provide better lead capture, improved UX (user experience), dynamic content and standardized page layouts. For more information on what ROBOT did for Y&L Consulting, click here.

About the Awards

The Summit Marketing Effectiveness Award acknowledges strategically innovative creative work that creates in effective results. In 2019, only 6% of the 1400+ entries were recognized. Click here to learn more about the MEA awards.

The Summit Emerging Media Award recognizes communications that break new ground, push the edge and innovate through the use of new media. Of the 1100+ entries in 2019, 6% earned recognition. To learn more about the EMA award, click here.

Two Creative Summit Awards go to Robot Creative in 2019

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SAN ANTONIO, TX – Robot Creative received two awards in the 2019 Summit International competition for our work with Eddye Dreyer Financial Services and San Antonio Lighthouse for the Blind and Visually Impaired.

San Antonio Lighthouse for the Blind and Visually Impaired is a non-profit that provides rehabilitation and employment assistance to people with visual impairments. The website incorporates best practices for serving a blind and visually impaired audience. ROBOT received the bronze Summit Creative award in the Non-profit Website category for this work. Learn more about the work we did for San Antonio Lighthouse here.

Eddye Dreyer Financial Services is an oil and gas industry bookkeeping service. ROBOT won a silver Summit Creative Award in the B2B Website category for their website. Prior awards for work with Eddye Dreyer include the 2019 AMA Marketing Excellence Award for the Digital Campaign, and the 2019 SIA Marketing Effectiveness Award for Website Design and Digital Campaign. Read more about the work we did for Eddye Dreyer here.

The Summit Creative Awards pride themselves on recognizing creative firms as they showcase talents in concepting original and unique approaches that are executed at a high quality and communicate their intent effectively. Participants from more than 50 countries have entered into this prestigious 25-year competition. Learn more about Summit Creative Awards here.

To see a list of all our awards, click here.

Three AMA Marketing Excellence Awards in 2019 go to Robot Creative

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SAN ANTONIO – Robot Creative receives a first place plaque from the 2019 American Marketing Association Marketing Excellence Awards for a lead generation campaign with Eddye Dreyer in the Banking/ Financial Services category.

Eddye Dreyer Team and Robot Creative with AMA Award

“Congratulations to the Robot Creative team. Our lead generation campaign outperformed expectations and was our second successful digital marketing campaign under their stewardship. Robot’s creativity and execution results in bottom line growth for our company and we see them as a partner, not just a vendor.”

– Scott Phipps, SVP of Business Development at Eddie Dreyer Financial Services

Additionally, a third place was awarded for work with Luminaria Arts Festival in the Tourism/ Entertainment/ Food and Beverage category and an honorable mention in the Wildcard category for a Hyper Local Brand Awareness campaign with the Methodist Metropolitan Emergency Room at the Quarry.

For a list of all our awards, click here.

Robot Creative team receiving AMA award

 

San Antonio Business Journal’s Book of Lists feature Social Media and Web Design Firms

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We have been recognized by the San Antonio Business Journal

August 2017 SA Business Journal Book of Lists- Robot Creative Featured August 2017 SA Business Journal Book of Lists- Robot Creative Featured
# 9 for Largest Social Media Marketing Firms
#16 for Largest Web Design Firms

The SA Business Journal’s Book of Lists provides San Antonio Business Journal Book of Lists provides a ranked catalog of the biggest companies in their fields of expertise along with names and contact information for leaders at each business. Learn more here.

Robot Wins 3 Bronze Quill Awards

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The San Antonio chapter of the International Association of Business Communicators, or IABC, held its annual Bronze Quill awards banquet this month to honor companies that convey clear messages in their marketing materials. Professional communicators submit work into several divisions and categories for a chance to receive feedback and recognition.

ROBOT takes pride in producing not only great-looking, but also effective design that accomplishes established goals as shown by measurable results. We demonstrated this effectiveness with 3 Bronze Quill awards this year:

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