Power up.
Are you communicating what your customers want to hear?
A brand recharge may be just what you need.
A brand recharge may be just what you need.
Branding & Identity
A strong brand knows how to emphasize its most unique qualities that resonate with its target audience. Are you positioned in your industry to blend in with your competitors or stand out? We can help evaluate, realign, and solidify your company’s position to differentiate your offering from your competitors. With a focused position in place, all your brand communication, marketing efforts, and visual identity become clearer and more consistent. With more than 20 years of experience as a creative agency in San Antonio, we’ve developed memorable brands and identities for both small and large companies, and can help you to make the most impact with your customers.
- Positioning
- Naming & Taglines
- Logo Design
- Voice & Tone
- Brand Boards
- Brand Style Guide
The Branding Process
Discovery
Snapshot
We get to know you, your audience, and your competitors / industry in order to make informed recommendations.
Strategy &
Positioning
We'll evaluate all research and brand variables to determine the best position for your company.
Naming, Logo Design & Tagline
Based on research and your brand position, we’ll brainstorm numerous directions for each of these projects. Once a name is selected, the custom logo process begins with the tagline in mind.
Brand Board
Development
Based on the brand position, we'll develop three concept directions to illustrate how the brand can be applied to multiple mediums.
Brand
Style Guide
We'll provide a reference document of all final brand design and assets to keep your graphic design and branding consistent.
“ROBOT walked us through a process of analyzing what we liked about what we currently had … and created a new look and feel with new graphics and photography.”
Collateral and Graphic Design
Keep the energy charged with cohesive print design materials and touchpoints that align with your business goals and reinforce your brand.
From single application pieces to cross-media campaigns, we can help develop and design a wide variety of collateral to meet your goals.
- Visual Campaigns
- Brochure Design
- Corporate Identity
- Publication Design
- Point of Purchase
- Tradeshow & Display
Frequently Asked Questions
Branding helps people identify and recognize your products or services and what to expect from your company. It shapes perception and helps you connect with customers to build trust and loyalty. Conversely, having inconsistent branding can confuse consumers and ultimately create distrust in a brand. In an increasingly competitive market, you will likely lose ground (and business) to your competition that has a similar, clearly branded offering.
While staying up with current design looks and trends can factor into the decision to rebrand, there are also other factors that usually prompt a rebrand. The most common are a shift in your competition, target audience, offering, or mission.
While a logo is definitely part of your brand, it’s only one component of the larger brand picture. A unified brand strategy along with selected fonts, color palettes, imagery, graphic assets, and voice & tone guidelines can all work together to communicate why you’re different and give your audience a reason to choose your offering over your competitors.
Our approach to creating logos is probably a bit different from most graphic design companies in that we prefer to initially show you a lot of rough hand sketches and discuss those with you before moving to the computer. We prefer more ideas and concepts upfront in order to narrow into the best option to move forward with.
We have a really good track record of success with our clients. Our process is researched based and very collaborative, so there are rarely any surprises along the way – each step informs the next.
An average brand development process takes about 4 weeks. If we are creating a logo along with the branding, an additional 3-4 weeks should be estimated.
We don’t do printing in-house, but have relationships with local printers to facilitate any printing needs you might have.
While we always recommend the full brand process to thoroughly explore and differentiate your company, we know budgets and timelines can sometimes be a challenge. We can create a modified brand package that cohesively represents your company and meets your goals.
We can work either way. We aren’t just a graphic design company, we have a full outsourced marketing team. We’re happy to use your existing content, make edits and recommendations to your content, or our marketing team of expert writers can craft the perfect content for you.