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If you run your business on the Entrepreneurial Operating System (EOS), you already understand the discipline of setting a one-year plan. You define your priorities, set your rocks and build the structure to hold your team accountable. This is great on paper. Where it often falls short is in how deeply that plan is felt […] Read More

If you have a team that handles social for your business, you are probably counting on them to keep an eye on social media trends. Even though you “have people for that”, there are a few shifts that have changed what good social media looks like for your company, and you need to know what […] Read More

Search behavior has already shifted, largely driven by how AI search is changing the game. Your customers are still using Google, but they are also asking questions in tools like ChatGPT, searching within YouTube and using social platforms to gather information before they ever reach out to a company. For many established businesses, this change […] Read More

There are four generations in the workplace. They all use different channels, engage with media differently, use very different forms of language, and respond to messaging in very different ways.   You may be feeling this already. Are you seeing diminishing returns on some marketing activities? Things that used to work might be less effective. […] Read More

Should a small business outsource their social media to an agency, or should they have an internal team manage it? I have some strong opinions here, but what might surprise you is how I would divide the labor to help you get the most effective results for your small business budget. Social media isn’t a […] Read More

Do you have an outdated website? Are you wondering what will be required to get it up to date? Sometimes it can be a simple makeover, but sometimes it will require a complete do-over.  Websites are often one of the most common marketing infrastructure purchases for a small business. They are high up there on […] Read More

Business owners ask us about SEO on a regular basis. They “know they need it”, but they aren’t sure what they need exactly. This article breaks SEO down into broad categories based on different types of businesses: Basic SEO, Local SEO, Advanced SEO Strategies, Content Strategies and even Paid SEO. My goal is to help […] Read More

What do you need for a successful trade show? Trade shows can be an incredible opportunity to connect with prospects, potential partners and customers – when done well. But with everyone at the show trying to compete for attention, it can be challenging to cut through all of the visual clutter and messaging to have […] Read More

Here’s a month-by-month guide to what you should be doing THIS year to help you plan your 2025 marketing. It’s tight between now and the end of the year. Somehow you need to finish the year strong while working around holiday schedules, squeezing in a series of leadership planning sessions and throwing a team party. […] Read More