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There are four generations in the workplace. They all use different channels, engage with media differently, use very different forms of language, and respond to messaging in very different ways.   You may be feeling this already. Are you seeing diminishing returns on some marketing activities? Things that used to work might be less effective. […] Read More

Should a small business outsource their social media to an agency, or should they have an internal team manage it? I have some strong opinions here, but what might surprise you is how I would divide the labor to help you get the most effective results for your small business budget. Social media isn’t a […] Read More

Do you have an outdated website? Are you wondering what will be required to get it up to date? Sometimes it can be a simple makeover, but sometimes it will require a complete do-over.  Websites are often one of the most common marketing infrastructure purchases for a small business. They are high up there on […] Read More

Business owners ask us about SEO on a regular basis. They “know they need it”, but they aren’t sure what they need exactly. This article breaks SEO down into broad categories based on different types of businesses: Basic SEO, Local SEO, Advanced SEO Strategies, Content Strategies and even Paid SEO. My goal is to help […] Read More

What do you need for a successful trade show? Trade shows can be an incredible opportunity to connect with prospects, potential partners and customers – when done well. But with everyone at the show trying to compete for attention, it can be challenging to cut through all of the visual clutter and messaging to have […] Read More

Here’s a month-by-month guide to what you should be doing THIS year to help you plan your 2025 marketing. It’s tight between now and the end of the year. Somehow you need to finish the year strong while working around holiday schedules, squeezing in a series of leadership planning sessions and throwing a team party. […] Read More

I know that, like most entrepreneurs, I have a tendency to change things on a dime. I have no fear of change, and quite honestly feel that sometimes blowing things up creates the best outcome. I have used several business planning systems to manage company planning and goals, and we are currently using EOS (Entrepreneurs […] Read More

I regularly have conversations with business owners who are debating whether they need a consultant or a coach. I also like to toss the idea of an assistant into the conversation. I have personally hired all three types of help in the past, and I feel they all have tremendous value. But how do you […] Read More

In November and December, one of the most frequently asked questions I get is how to plan your marketing budget for the next year. Most SMBs I see plan their marketing budget in one of two ways: Use Last Year’s Budget (give or take a little) There is No Budget (approve things as they come […] Read More