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Why We Love WordPress

July 23, 2015

Choosing a content management system (CMS) to help manage, maintain and update a website is one of the most important decisions to make when building a new website. Content management systems exist to make managing a website easier than ever before. However, the wrong CMS can cause difficulties when editing content or updating plugins, be […] Read More

When your brand speaks, what does it say?

June 30, 2015

Your brand is like your business’ personality. You may have created it yourself, you may have hired a branding company to develop it, or perhaps it has evolved unintentionally. However it was developed, this is your brand. If you aren’t managing your brand, it may begin to communicate information you didn’t anticipate or don’t want. […] Read More

Does your website work on a phone? Your Google rankings may have just fallen.

June 2, 2015

On April 21, 2015, Google announced that it would boost the ranking of mobile-friendly pages on search results. With this update, Google recognizes that a growing number of mobile users need web content that adapts to mobile devices. As a result, Google has begun to exclude non-mobile-friendly web pages from mobile search engine results. What options do you […] Read More

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Robot Interactive’s 10 Must-Reads – May 2015

May 7, 2015

Your internet is getting an update. Faster page loads. Smaller footprint. More Secure. Google Glass now has a competitor. If you don’t get a pair, we’ll still think you’re smart. Bringing laughter to your day. If you’re not prototyping, you’re doing it wrong. 10K video is just around the corner here. Interesting read for future […] Read More

Responsive Emails – Adapting to Your Mobile Audience

March 18, 2015

by CJ Wolfe Once upon a time, email was predominately a desktop experience. With mobile devices becoming the standard choice for retrieving online information, it would be wise to assume that traditional email will also evolve. So where does email fit into the ever-growing portable online presence? Consider these eye-opening statistics: 48% of total email […] Read More

Responsive Logos – a Study in Scalability and Branding

February 26, 2015

by Andrew Watson A recent project by London based designer Joe Harrison, shows an experiment with the logos of some major brands and how they might adapt to a responsive environment. Responsive web design has gained a lot of traction in the past few years to address the widespread use of mobile devices and tablets […] Read More

It’s Not Social Media – It’s Social Advertising

September 26, 2014

Social Advertising is Rapidly Expanding and Evolving All of the social mediums are rapidly expanding their advertising offerings. The start-up goal of most mediums to expand a user base and deliver a solid experience has now evolved into a market that is trying to monetize itself. Advertising is the vehicle that social media sites are […] Read More

Understanding Geomarketing: Geofences vs. Beacons

You’ve probably heard of using IP addresses to target your audience by physical location…and maybe you pushed out your message to someone who actively checked in to your space on Foursquare or Facebook. Mostly due to ever-changing mobile technology, “Geomarketing”, or targeting your audiences based on geographic location, is one of the most quickly evolving […] Read More

Social Media Project Highlight: Mama Margie’s Mexican Cafe

August 28, 2014

To help popular fast-casual Mexican food restaurant, Mama Margie’s, grow and engage their social following, Robot Creative developed and implemented a social strategy that encourages sharing, two-way conversations and fan-created content. Mama’s Favorites Campaign — With this ongoing campaign, photos posted by fans on Instagram are selected and shared on the Mama Margie’s official Facebook […] Read More

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