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Case Study: A Pool of New Customers

May 11, 2011

Love to Swim and Tumble School provides swim lessons, tumble lessons and parties with one established location in San Antonio and a newer location in Schertz. The goal of this initiative was to drive new enrollment at their Schertz location. Challenge: Develop a Selling Idea  For this deal to be the most effective, buyers needed […] Read More

Beginner’s Verse for Search Engine Marketing

September 2, 2010

This is Part I of ROBOT’s “Search Engine Folklore: Two Tales of Fact and Fiction”. Myths, legends and lies abound in the Land of Search Engine Marketing. Some of these stories are true (FACTs), but many are false (FICTION). We’ve compiled the most common tales to help set the record straight. Designed for the apprentice […] Read More

Master’s Manual for Search Engine Marketing

This is Part II of “Search Engine Folklore: Two Tales of Fact and Fiction”. Myths, legends and lies abound in the Land of Search Engine Marketing. Some of these stories are true (FACTs), but many are false (FICTION). We’ve compiled the most common tales to help set the record straight. With thrilling tales that will […] Read More

Laying the Path for More Web Traffic

August 27, 2010

Background Terramano is a family owned business that manufactures and sells authentic handmade terracotta and saltillo tile. To increase sales through the internet, Terramano wanted to focus on improving organic search results and Google AdWords campaigns. Key Challenges Content – Terramano’s site was built with a template site editor and looked nice, but it only contained […] Read More

Securing a Web Presence

August 10, 2010

Background ThreadStrong is a self-paced, e-Learning solution, designed by Denim Group experts, to help developers understand and apply the principles of secure application development. ROBOT built the ThreadStrong website as a multi-purpose site: 1) as a sales tool/online brochure to which Denim Group could direct leads to more information about the product, and 2) as a front-door […] Read More

Revved-Up Identity: Sierra Motors Identity

June 25, 2010

Sierra Motors sells and finances vehicles for customers with challenged or no credit. What makes Sierra Motors stand apart is their ability to provide the necessary financing quickly. They wanted to appear less like your local corner financing car lot and more like a polished, professional financing company to compete with larger national chains. Visual […] Read More

Love to Swim and Tumble School Rebranded

June 10, 2010

Love to Swim and Tumble School already had a ton of professional materials, as well as a mix of items created in-house, in circulation but their brand was inconsistent. Although the materials were professional and functional, something was missing. Their brand was not carried throughout all collateral. Some materials still had an older version of […] Read More

20 Do’s and 10 Don’ts for 2010

February 3, 2010

It’s the beginning of a new decade and a great time to catch up with the latest marketing trends. We’ve taken a close look at the industry, from social media to search engine marketing, and compiled our list of 20 Do’s and 10 Don’ts for 2010. DON’T: Post your hours of play at Mafia Wars or […] Read More

20 Do's and 10 Don'ts for 2010

It’s the beginning of a new decade and a great time to catch up with the latest marketing trends. We’ve taken a close look at the industry, from social media to search engine marketing, and compiled our list of 20 Do’s and 10 Don’ts for 2010. DON’T: Post your hours of play at Mafia Wars or […] Read More

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