Instagram has become one of the most widely used social media platforms since its launch in 2010. It boasts 400 million monthly active users and 59% of adults check Instagram daily, making it one of the most valuable platforms to reach highly engaged audiences. Those statistics are what make their latest change so very painful […] Read More

How do you know if your advertising is working? Determining the effectiveness of your advertising can be tricky. Advertising reports typically focus on reach and impressions, but do these numbers actually mean anything for your business? Does your advertising address your business goals? Determine your business goals first Having a large number of impressions can […] Read More

Facebook pages for businesses just became websites. That’s right. Facebook used to be a great way to be seen. Getting large numbers of page likes once meant that anything you posted would be seen. Facebook was great for business. However, Facebook changed its visibility algorithm.  Now, whether your page has 10 likes or 10,000 likes, […] Read More

How do you attract new customers into a dentist’s office without feeling like you’re pulling teeth? In order to help Dr. Brian Hale’s dental practice gain new clients, Robot Creative designed a successful direct mail campaign that helped generate new business. The first round of postcards is exceeding monthly goals. After just one month and […] Read More

Choosing a content management system (CMS) to help manage, maintain and update a website is one of the most important decisions to make when building a new website. Content management systems exist to make managing a website easier than ever before. However, the wrong CMS can cause difficulties when editing content or updating plugins, be […] Read More

Your brand is like your business’ personality. You may have created it yourself, you may have hired a branding company to develop it, or perhaps it has evolved unintentionally. However it was developed, this is your brand. If you aren’t managing your brand, it may begin to communicate information you didn’t anticipate or don’t want. […] Read More

On April 21, 2015, Google announced that it would boost the ranking of mobile-friendly pages on search results. With this update, Google recognizes that a growing number of mobile users need web content that adapts to mobile devices. As a result, Google has begun to exclude non-mobile-friendly web pages from mobile search engine results. What options do you […] Read More

Your internet is getting an update. Faster page loads. Smaller footprint. More Secure. Google Glass now has a competitor. If you don’t get a pair, we’ll still think you’re smart. Bringing laughter to your day. If you’re not prototyping, you’re doing it wrong. 10K video is just around the corner here. Interesting read for future […] Read More

by CJ Wolfe Once upon a time, email was predominately a desktop experience. With mobile devices becoming the standard choice for retrieving online information, it would be wise to assume that traditional email will also evolve. So where does email fit into the ever-growing portable online presence? Consider these eye-opening statistics: 48% of total email […] Read More