One Cypress Energy
Collateral | Website Design | Digital Marketing
project background
One Cypress Energy is a midstream oil and gas firm that specializes in crude oil marketing and logistics. The company was founded in 2011 by longtime oil and gas veterans, and sets itself apart in the midstream space through its broad experience and extensive network of industry partners.
Faced with a downturn in the crude oil sector, One Cypress Energy expanded its service offerings in 2015 to include outsourced advisory and back office solutions, designed to help struggling firms maintain operations in a difficult market. One Cypress Energy approached ROBOT for help introducing and marketing its new line of advisory solutions to the oil and gas market.
Collateral: Brochure, Tradeshow and Custom Photography
Drawing inspiration from the firm’s pre-established logo and corporate colors, ROBOT developed a series of marketing collateral materials that introduced the advisory solutions line and helped to cement the firm’s visual brand identity.
Among these marketing collateral materials were custom trade show banners designed to bolster One Cypress Energy’s presence at industry events. Driven by topical messaging, these banners would serve as a visual ice breaker, inviting prospects to learn more about the firm’s expanded service offerings.
Additionally, ROBOT developed a company overview brochure to support the firm’s direct sales efforts. Informed by years of industry experience, this brochure highlighted One Cypress Energy’s wide-ranging expertise. Custom photography was used throughout these pieces to reinforce the assertion that One Cypress Energy means experience, competence and trust.
“From corporate branding to our website redesign, ROBOT was on-time, on-budget and professional all along the way.”
Senior Vice President of Corporate Strategy and Finance
Website Design
Once the brand was established, we set out to develop a new corporate website for One Cypress Energy. Designed to serve as the cornerstone of a multifaceted marketing campaign, the firm’s new site would be reimagined from the ground up. Anchored by an eye-catching homepage video, the new site employed a bold aesthetic uncommon in the midstream space. ROBOT’s development team optimized the site for viewing on a variety of devices, with a responsive infrastructure to ensure easy viewing on desktop, tablet, and mobile. The new site was built on the search engine-friendly WordPress platform, and ROBOT provided additional search engine optimization services to further raise the site’s organic visibility.
Digital Marketing: Advertising, Email, Paid Placement, Content Strategy
With the firm’s new site launched, One Cypress Energy wanted to market their services more aggressively. Working alongside the client, ROBOT provided marketing consultant services, helping identify short and long-term goals, and developing a comprehensive digital and content marketing strategy to help the firm reach these goals. Included in this strategy was a robust digital advertising program that included both Google AdWords and animated display ads. Designed to point back to the new web site, the plan also included monthly blogs and eBlasts, public relations support, as well as LinkedIn social media posting and advertising. ROBOT also developed native content for targeted distribution in Houston, Dallas, and San Antonio.
“Our company had never pushed into digital media, but the folks at ROBOT were able to educate us and then execute on a full digital media campaign that has driven actual results.”
Senior Vice President of Corporate Strategy and Finance