Camp To Success
Branding | Website Design | Collateral
project background
Camp To Success is a non-profit organization dedicated to building resiliency, self-awareness, self-esteem and leadership skills in young girls. The Bright Girls are empowered to reach their maximum potential through a summer camp adventure and year-round mentoring that includes monthly activities for campers, siblings and parents. Camp to Success tasked Robot with creating a brand and materials that communicate their inspirational mission and culture.
brand development
Robot’s mission was to create a brand that highlights Camp to Success’ vision while appealing to three different audiences – campers, mentors, and donors. Robot was able to address these varied audiences by creating a balance between playful design and informative content. The brand includes a fun, custom pattern with illustrations of camp activities that embodies the spirit of Camp to Success. Collateral materials communicate empowerment and youthful vigor, while the logo depicts a young girl reaching for her dreams through the camp experience.
website design
The responsive website communicates Camp to Success’ mission and branding across multiple devices and platforms. The site helps streamline operations by accepting online donations, camper applications and volunteer applications. Robot provided copywriting services and incorporated the brand’s vibrant identity and camp-supplied event photography throughout the site.
“There is absolutely no doubt in my mind that Robot was the ideal company for our marketing needs. I remain in awe at the high quality products that you produced for Camp to Success. You truly captured the essence of the dream in each material. “
collateral
Collateral materials were developed with two goals in mind – to educate potential Bright Girls and their families about the program and to appeal to potential donors. General collateral communicates the mission and outlines the five pillars of their Take Care program. Coordinating donor-specific materials include a single-page brochure and a donation card.
