Robot Creative is proud to sponsor Children’s Chorus of San Antonio throughout its choral season and support the nonprofit organization as a creative partner, leading a full brand refresh that includes a brand identity, logo and website. For Robot Creative, it’s the latest chapter in a relationship that spans more than two decades.
Since 1983, Children’s Chorus of San Antonio has given kids across the city a place to belong. Serving young singers from kindergarten through 12th grade, the nonprofit welcomes children at all experience levels through a range of programs, with no prior singing experience required. It has long been a place where kids find acceptance, build confidence and find the joy of performing together.
The relationship between Robot Creative and the Children’s Chorus of San Antonio began more than 20 years ago. Robot Creative designed the organization’s previous logo through our nonprofit internship program. This program connected talented, young designers with local nonprofits to develop logos and other design elements under the mentorship of our Director of Branding. In the years since, our involvement has grown beyond design: Robot Creative founder Lara August served on the board for several years, helping solidify the messaging and community pillars that still anchor the organization today.
Leading this brand refresh is a coming full circle moment, and we’re excited to be part of the Chorus’s next chapter.
The Chorus wanted a brand that felt as open and welcoming as the experience itself: elevated yet never exclusive. The brand trades a formal, dated look for something modern, colorful and joyful. It is a brand any child can see themselves in, and any family feels invited into. A more vibrant color palette and updated logo bring to the surface the fun and energy that’s at the heart of Children’s Chorus of San Antonio. It strikes a balance that connects with both young and older choral members.
The result reflects who the organization really is: relatable, inclusive and community-focused. It’s an organization that explores more than just chamber music and performs a variety of musical styles, where young performers take the stage at theatres including the Tobin Center, churches and local venues throughout San Antonio.
We’re honored to help tell this brand story and to support Children’s Chorus of San Antonio as they reach even more children this season.
Learn more about our Branding Services and Website Development services, or check out the full case study on the work we did for the Children’s Chorus of San Antonio.
