Children’s Chorus
of San Antonio
Nonprofit Brand Refresh & Website Design
Project Background & Challenge
The Children’s Chorus of San Antonio (CCSA) is a community-based nonprofit youth choir serving young singers in kindergarten through 12th grade, performing at venues throughout the San Antonio area year-round. Their existing brand had grown dated and overly formal, and it no longer reflected the inclusion, accessibility and joy of singing at the center of CCSA’s mission. Their website needed the same kind of modern, user-friendly refresh. CCSA came to Robot Creative for a nonprofit rebranding and website design engagement to better align their brand with their mission.
Rebranding and Website Design for a San Antonio Youth Choir Nonprofit
Robot Creative began with a discovery session with CCSA’s stakeholders, then researched peer youth choir and performing arts organizations for brand color, typography and design trends before sketching concepts. That research shaped the new logo, balancing a sense of movement and a multi-color palette with a more formal type treatment, striking the same balance CCSA strikes every day between musical excellence and genuine joy. Robot Creative then expanded that mark into a full brand identity system, including icon sets, patterns, graphic assets, trade show materials, and t-shirt and swag mockups, giving CCSA a consistent toolkit across every touchpoint.
With the new identity in place. Robot Creative turned to CCSA’s website. Stakeholder interviews determined what content still served the organization and what new visitors needed as well. New photography replaced outdated imagery with an authentic look at the kids in the choir. Program and performance information was restructured, so parents researching a youth choir program in San Antonio could quickly find the right age group, schedule or show. The new identity carried through every page, completing CCSA’s nonprofit rebranding and website design from concept to launch.
Results
CCSA’s leadership was pleased with the process and the outcome across every phase of this nonprofit rebranding and website design engagement. The new brand identity and website align with and communicate the joy, inclusiveness and artistic excellence at the core of CCSA’s mission, giving the organization a visual identity that finally matches the experience families already have with the choir itself.