Some of our clients have been asking, “Should we consider advertising on TikTok?” Short Answer:  If your target audience is Gen Z, then yes. If they are older, then you should consider other platforms for advertising to start. Long Answer: Our partner Sprout Social, Inc. investigated this recently. They found, according to Statista, that the largest age […] Read More

Often, I hear people refer to their logo, colors, fonts and images as their “brand.” These are all components of a brand, but there is much more to it than just the visuals. What is a Brand? Branding has evolved over the years, and you will find several different definitions of the word. What began […] Read More

In this highly competitive hiring market, your first impression means everything. Job seekers are getting that first impression from your online presence. Your website, social profiles and online reviews aren’t just marketing and branding vehicles to attract prospective customers. They are also critical to attracting potential employees. We have put together a list of ways […] Read More

I’m a huge fan of planning and planning systems. We currently use the Entrepreneurial Operating System (EOS) for our strategic planning. We were a Scaling Up shop for a decade before we switched to EOS. I mentor and work with lots of Startups that use the Lean Canvas Model. Several clients work with other systems. […] Read More

I have heard a ton of marketing plan horror stories in my 25+ years in this industry. After all, what could possibly go wrong when you try to take historical information from multiple disparate systems? Combine that with industry research and the company’s forward-looking goals. Then, build that into a tactical plan using all the […] Read More

As businesses adjusted their services and offerings to address the 2020 pandemic, social media was a go-to medium. We helped several businesses and organizations get the word out to their target audiences. Here are just a few examples. “On-Pointe” Social Media Ads Increased Ballet Class Registrations The Ballet Conservatory of South Texas understands how their […] Read More

If you have a logo (and most of you reading this probably do), you want to make sure you’re giving it the space it needs. Wait, my logo needs space? Yes, but not in a smothering relationship kind of way. I’m referring to the term clear space as it relates to logos, and more specifically, […] Read More

I called and texted clients last week to ask what they were planning to do to address the movement that was triggered by the death of George Floyd, who was killed by police while in custody in Minneapolis on May 25th. While most had discussed current events with their leadership teams, very few had decided […] Read More

Over the past few weeks, my go to word has been “whiplash”. Business owners have been thrown challenge after challenge – from closures to remote work to new regulations to products/service adjustments. Topping the list of stress was the PPP loan process. Nothing seems to get under a business owner’s skin like an inefficient process […] Read More