Texas Scenic Company
Website Redesign & Online Catalog Integration
A Stage Equipment Manufacturer in
Need of a Modern Website Design
Texas Scenic manufactures stage, studio and theatrical equipment, from curtains to counterweight and motorized rigging hardware, for venues nationwide. Their website was outdated and didn’t reflect their new branding, and the online catalog made it hard for customers to find specific parts. They came to Robot Creative for a website design that matched their new brand and made their catalog easy to search.
Website Design for a National Stage Equipment Manufacturer’s Product Catalog
Robot Creative rebuilt the site around Texas Scenic’s new brand and restructured the online catalog to mirror their printed catalog, the reference point customers already knew. Buyers like riggers and venue staff don’t browse, they arrive already knowing the part they need. Robot Creative organized navigation and product categories around that behavior, grouping parts the way customers think about them instead of using a generic template. The result is a product catalog website design that gets visitors from homepage to the right part page in just a few clicks.
The Payoff: A Product Catalog Website
Design Manufacturers Can Actually Use
Texas Scenic was pleased with how the new site modernized their online presence and improved communication with stakeholders. The updated catalog met their core goal: customers can now organize and filter Texas Scenic’s full equipment line in a way that’s genuinely intuitive, cutting search time down to a few clicks.