ORANGE COUNTY THERMAL
INDUSTRIES
Branding | Sales Materials
project background
A fast-growing company providing thermal and acoustic insulation for industrial customers, Orange County Thermal Industries had expanded to Texas from California and needed a new brand that could help it attract new customers and grow. The original brand, which had served the company well for the first 10 years, explicitly referenced a narrower geographical focus than was in their current plan. After reviewing the market landscape, including competitors’ branding, target audience and growth goals, ROBOT proposed a new logo and brand presence that would celebrate its expansion and help enable further growth.
logo design
While the team at OCTI was open to maturing the brand, they did want to keep its original orange triangle logo, which had good brand recognition among existing customers, so ROBOT took that into consideration during the concept phase. At the same time, it wanted to convey a more modern look. The result was to introduce new, angular, vertical waves (which represent rising heat) in the center of the triangle. Images in the previous logo of an insulated pipe and an orange globe were removed, making the new logo less complicated and easier to replicate across a variety of printed applications.
brand identity
ROBOT expanded on the logo design to develop a unified identity system that included a trade show booth, product badge, business cards, retractable banner and a vehicle wrap that promotes brand awareness and recall while also modernizing the OCTI brand overall within their industry.
brand application
ROBOT implemented the new brand identity across all materials to create a refreshed and cohesive look and feel for the updated website, collateral materials, and all digital and social touchpoints. Part of OCTI’s recommended brand strategy included team members in work situations to help humanize their brand by reinforcing their company differentiators of rigorous quality and teamwork.
team culture
Following OCTI’s re-launch with new branding, ROBOT undertook a follow-up project to help it reinforce a common company culture among staff in California and Texas while reinforcing home-state pride and proximity. ROBOT designed logos for Team OCTI Texas and Team OCTI California that emphasize the connection between staff in the two states.
“We would like to express our gratitude to Robot Creative for the amazing job they have done for our business. The marketing strategies they have implemented have helped us reach new customers and increase our revenue. We appreciate their professionalism, attention to detail, and excellent communication throughout the entire process. We would highly recommend their services to anyone looking to take their business to the next level.”
General Manager
