POLUNSKY BEITEL GREEN
Website Design
website project background
Polunsky Beitel Green is the oldest law firm in Texas specializing in mortgage law. After a rebranding project, the law firm website needed to be redesigned and restructured to properly convey the company’s new positioning and to provide infrastructure for their extensive library of content. The firm’s highly specialized focus is supported by a large body of work demonstrating the managing partners’ thought leadership in the form of memos, articles, earned media, videos and more.
website structure
As the first step in the website redesign process, we reorganized the content of the site and developed a new navigation menu to improve usability and better highlight core service offerings. Individual service offerings were called out to provide more opportunity for search engine optimization, and the content library was structured for ease of use and future growth.
website design features
- Dynamic Content
With a large library of thought leadership to work with, we developed the infrastructure to tag and categorize content so that it could automatically be pulled into pages that contain related content.
- Leadership Spotlight
Much of the firm’s reputation rests on the legacy of its principals. Properly showcasing the impressive biographies of the leadership team is a must. We designed special pages to highlight each partner and tell their stories.
- Services Explained
The highly specialized services for this mortgage law firm were each given dedicated space and more explanation, better educating website visitors on the firm’s offerings. With more space dedicated to specific services, the website is now easier to find via search engines by those looking for these specific legal solutions.
- Responsive Design
With the increase in mobile and tablet use, this customized site can be viewed on any type of device with easy navigation and functionality that is customized per platform.
insights section
The law firm has an abundance of content that showcases their thought leadership. We created an insights section on the website that houses and highlights this content dynamically, allowing for categorization and tagging of a variety of media by topic, author, media type, etc. Powerful browsing and search tools were also built in, allowing for an easy-to-search library.
With this dynamic functionality in place, content is pulled into various pages across the law firm website to encourage users to dive deeper and spend more time on the site.
“We had high expectations when we engaged Robot Creative. We can honestly state that those expectations were generously exceeded. We have found our marketing company and look forward to continuing our partnership well into the future.”
Managing Partner
custom headshots and photography
Since much of the law firm’s differentiation rests on their highly experienced staff, we revamped the team section of the website to highlight individual accomplishments and feature custom headshots which were cropped in a unique way to reflect a modernization of the brand.
The direction for the rest of the imagery has a focus on activity happening at the firm, communicating a professional environment where work is consistently happening for the customer. Much of the imagery captures people interacting, collaborating and actively engaged in working on legal documents.
