Our Blog

I have heard a ton of marketing plan horror stories in my 25+ years in this industry. After all, what could possibly go wrong when you try to take historical information from multiple disparate systems? Combine that with industry research and the company’s forward-looking goals. Then, build that into a tactical plan using all the […] Read More

As businesses adjusted their services and offerings to address the 2020 pandemic, social media was a go-to medium. We helped several businesses and organizations get the word out to their target audiences. Here are just a few examples. “On-Pointe” Social Media Ads Increased Ballet Class Registrations The Ballet Conservatory of South Texas understands how their […] Read More

If you have a logo (and most of you reading this probably do), you want to make sure you’re giving it the space it needs. Wait, my logo needs space? Yes, but not in a smothering relationship kind of way. I’m referring to the term clear space as it relates to logos, and more specifically, […] Read More

I called and texted clients last week to ask what they were planning to do to address the movement that was triggered by the death of George Floyd, who was killed by police while in custody in Minneapolis on May 25th. While most had discussed current events with their leadership teams, very few had decided […] Read More

Over the past few weeks, my go to word has been “whiplash”. Business owners have been thrown challenge after challenge – from closures to remote work to new regulations to products/service adjustments. Topping the list of stress was the PPP loan process. Nothing seems to get under a business owner’s skin like an inefficient process […] Read More

How are you adjusting your marketing to deal with the coronavirus situation? Whether you are dealing with shelter in place ordinances or still able to operate, ongoing marketing may not be top of mind right now, but in fact, it should be on your priority list. So, we have assembled a quick checklist of things […] Read More

As businesses struggle to adjust to the current shelter-in-place orders, most marketers are able to work remotely and to help push out critical business communications. But are you just hunkering down or could you adapt to keep your organization relevant through this process? Below you will find a checklist of considerations specific to B2B businesses […] Read More

We at Robot Creative have been remote working for weeks due to the coronavirus pandemic. As a team, we’ve noticed some challenges and also some opportunities while working from home. Here are some tips and tricks we’d like to share to keep things running smoothly while sheltered in place. Over communicate! The best way to […] Read More

Remember what a mad scramble it was with General Data Protection Regulation (GDPR) in 2018? Now, a new set of privacy regulations is going into effect on January 1, with major implications for U.S.-based businesses. California’s new Privacy Protection Act imposes strong financial penalties for any company that doesn’t meet its requirements, whether or not […] Read More