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When I ask most small business owners how their social media is going, the conversation almost always ends up in the same place: they are posting content, no one is engaging with it, they are not sure it is working and they cannot quite figure out why. Here is usually why: they are operating on […] Read More

If you are running a small business, I welcome your AI slop. I welcome it because it’s probably not as bad as what you were producing on your own before, and I appreciate that you are taking full advantage of the tools at your disposal. That’s right, unlike so many other nay-saying designers, I want […] Read More

If you’re a small business looking for strategies to increase revenue, don’t focus entirely on new business and overlook your existing customers.  You can usually find a goldmine of opportunity within the customer base you already have using a few common customer retention and growth strategies. Why shouldn’t you focus only on new customers? There […] Read More

AI design tools are everywhere right now, and if your team isn’t already using them, someone is probably asking why not. As a business owner, the question isn’t whether to use AI in your design and marketing. That decision has largely been made for you. The real question is where AI belongs in your process, […] Read More

Posting is the most visible part of social media. It is not the most important part. Here is something I tell business owners all the time about social media team management, and it usually surprises them: posting content is actually the least strategic part of social media. You also need a social media engagement strategy. […] Read More

You’ve built a business worth growing. Marketing needs to be part of that, and you’re trying to figure out the right way to get there. Maybe you’ve worked with an ad agency before, or you’re considering it. Maybe someone has mentioned a fractional CMO (Chief Marketing Officer) and you’re not entirely sure what that would […] Read More

If you run your business on the Entrepreneurial Operating System (EOS), you already understand the discipline of setting a one-year plan. You define your priorities, set your rocks and build the structure to hold your team accountable. This is great on paper. Where it often falls short is in how deeply that plan is felt […] Read More

If you have a team that handles social for your business, you are probably counting on them to keep an eye on social media trends. Even though you “have people for that”, there are a few shifts that have changed what good social media looks like for your company, and you need to know what […] Read More

Search behavior has already shifted, largely driven by how AI search is changing the game. Your customers are still using Google, but they are also asking questions in tools like ChatGPT, searching within YouTube and using social platforms to gather information before they ever reach out to a company. For many established businesses, this change […] Read More