Our Blog

This blog post is to celebrate all of the emotions that entrepreneurs experience as we fight the fight to live our dreams and to pursue our passions against all odds. Core Values vs Shareholder Value Let’s celebrate the fact that we get to shape the world around us. We get to live our core values, […] Read More

Are You Providing Your Marketing Team With The Tools They Need? I’m often shocked to see how some marketers are being forced to use free tools and workarounds to get their job done. It makes me wonder if the owners or managers understand the difficulties they are creating for their team. In this article I […] Read More

What is a CMO?  CMO stands for Chief Marketing Officer. They are a member of the C-suite and report directly to the CEO or COO. What is the function of a CMO? The CMO participates in top-level strategy and planning as part of the executive team. They are responsible for the brand, positioning, marketing and […] Read More

I recently had a client ask for advice on working with writers. If you are considering hiring a copywriter (either freelance or in-house), here are some leadership pointers to help you get the most out of the engagement: Review Portfolios Carefully Make sure you find a writer who has experience in two things: writing the same […] Read More

Over the past 25 years, I have had a front-row seat to some of the biggest marketing mistakes that business owners and managers have made. Sometimes, it’s well-intentioned. Sometimes, it’s ill-informed. Sometimes, it’s downright meddlesome. Check out this list to see if you catch yourself saying any of these phrases. 1. Well, I like… or I […] Read More

SMB leaders are continually looking for ways to level up their marketing. They often turn to the latest expert, a bestselling book or a new platform, but the best way to level up might be by investing in your current team. There are some concrete actions you can take right now to give your marketing […] Read More

I see business owners confused about what to expect from people in different marketing roles. Most often they are complaining that there is a deficit in some area of their performance, when really, they are doing a fantastic job given their educational level and experience. Here is an overview of what different levels of marketing […] Read More

We get asked all the time, “how do we get started with an online presence?” We hear this from new businesses, established businesses, nonprofit organizations, and even individual experts or thought leaders hoping to develop their personal brand online. This article walks through the basic steps to building an online presence and helps provide strategies […] Read More

Robot Creative was honored to work with the San Antonio Philharmonic to help create an orchestra brand that embodies its mission and celebrates our community. Watch this video to hear the story behind the brand.