MaryAnne Schweers is a seasoned marketing and IT professional with over 30 years of experience working with small business entrepreneurs and large enterprise organizations. Her strategic approach focuses on aligning marketing initiatives with business objectives to drive growth and market share. By leveraging data-driven insights and fostering collaborative environments, she ensures that marketing strategies are both innovative and effective, tailored to meet the unique challenges of each industry she serves.
Areas of Expertise
- Digital Transformation
- Product Lifecycle Management
- Business Development
- Sales Consulting
- Large-scale Process Documentation
Industry Experience
- Homebuilding
- Chemicals
- Energy (Oil & Gas)
- Transportation
- Media & Entertainment
- High Tech
- Mining
- CPG Manufacturing
- MedTech
- Defense
Professional Background
Marketing Consulting: As an independent consultant, MaryAnne has helped navigate companies through complex strategic marketing and communication initiatives. She has worked with global brands such as BP, Kraft Foods, Kellogg’s, Becton Dickinson (BD), Methanex Corp, Harley Davidson, HealthSouth, Madison Gas & Electric, Sandvik, MV Transportation and American Airlines.
Enterprise Marketing: Mary Anne directed international marketing efforts across four brands (NCH Corporation) in 60 countries, driving significant revenue growth. She managed the consolidation of six separate branded websites into a unified, multi-currency platform, accommodating native languages and streamlining global operations. She also instituted a supply chain strategic program with Boeing Corporation and Ford Motor Company Europe to provide MRO related chemicals for their manufacturing processes.
IT Consulting: Working with brands across several countries, MaryAnne helped enterprise organizations manage arduous product life cycles, spearheaded digital transformation initiatives, built governance and compliance programs to adhere to regulatory requirements and facilitated global corporate divestments. In one example, she addressed specific accessibility challenges at Greyhound by overhauling the ticketing system and user experience for passengers with disabilities, ensuring compliance and enhancing customer satisfaction. In addition, she implemented a Salesforce system to manage requests for California Consumer Privacy Act (CCPA) for Greyhound Corp.
MaryAnne also led the pilot effort at BP to replace all their information governance systems as they were preparing for litigation for the Deep Water Horizon incident. She also facilitated the divestment of the NGL business sold to Plains Mid-Stream for $2B.
Personal Approach
“I’ve always been known as a connector. Whether it’s for connecting businesses to solutions they need or connecting people for sales and development opportunities, I’ve made making connections my career.”
Educational Background
- Master of Business Administration (MBA), University of the Incarnate Word in Management Information Systems
- Bachelor of Business Administration (BBA), University of the Incarnate Word in Marketing
Community Leadership
- President, American Marketing Association – San Antonio Chapter
- Founder, CMO Advisory Council – AMA – San Antonio Chapter
- Secretary, Board of Directors for the LPGA Amateurs – San Antonio Chapter
- Commissioner, San Antonio Airport Advisory Commission
- Committee Member – Strategic Planning, First Tee – San Antonio
- Member, Texas Women in Business – San Antonio
