Lana Harris is a seasoned marketing and communications professional with more than 20 years of experience in strategic marketing planning, digital campaign development and data analysis and reporting. With work experience on both client-side and media-side, her varied background gives her the ability to develop and implement holistic marketing approaches that generate real results.
Areas of Expertise
- Strategic Planning
- Digital Marketing
- Audience Research
- Data Analysis
- Staff / Department Development
Industry Experience
- Automotive
- Healthcare
- IT / Managed Services
- Cybersecurity
- Residential Services
- Restaurant & Bars
Professional Background
Strategic Marketing Consulting: As marketing director and fractional CMO at Robot Creative, Lana has helped clients from a variety of industries plan and execute marketing initiatives that drive results. Some current and former clients include Santikos Entertainment, Denim Group, Computer Solutions, Sea Island Shrimp House, Aladdin Cleaning & Restoration and more.
Marketing Leadership: While at Brake Check, Lana managed annual marketing programs for 42 regional retail service locations across Texas, managing media buys, developing internal promotions and spearheading the redesign of the company’s forward-facing website and appointment system. Working with operations, she managed customer service teams and helped train customer-facing staff with marketing and customer service roles.
Media & Sales: At the San Antonio Express-News, Lana had advanced roles in marketing, sales and sales management. She led special projects and online sales, collaborating with partners like Yahoo to enhance online offerings and bring the publishing company into the digital age.
Public Relations: Lana began her career in PR and media relations, managing public relations initiatives for local, regional and national organizations.
Personal Approach
“My favorite thing to work with clients on is defining their ideal customer. Once I know WHO we’re trying to reach, the rest of the planning falls into place.”
Educational Background
- Bachelor of Arts (BA), Texas State University in Mass Communication, emphasis in Public Relations
- Executive Education, Harvard Business School (Strategic Planning; Aligning Strategy with Sales).
Community Leadership
- Board Chair-Elect, Leadership San Antonio Alumni Association
- Advisory Committee Member, Northeast Lakeview College
- Marketing Committee Member and Trade Show Committee Member, San Antonio Manufacturing Association
- Member, American Marketing Association – San Antonio Chapter
- Former Class Member, Leadership San Antonio, Class 43
- Former Board Member and Marketing Committee Chair, Boys and Girls Club of San Antonio
