Robot Creative is excited to announce that Belinda Gudmundsson has joined the team as Creative Director. With over 20 years of experience in creative, strategy, production, and client management, Belinda is a seasoned leader known for her ability to build successful brands and deliver award-winning, results-driven marketing campaigns.
Belinda comes to Robot Creative after nearly a decade as National Creative Director at Kernel, Spectrum Reach’s in-house creative agency. In this role, she led strategic initiatives for high-profile clients, including Spectrum Reach, overseeing creative teams from three merged companies and guiding the rebranding and marketing efforts of Spectrum Reach and Kernel. Her work supported over $100 million in revenue, managing multi-million-dollar projects from concept to market. She collaborated with C-suite executives and key clients nationwide, crafting scalable, profitable campaigns across all media platforms.
Although she grew up in Connecticut, where her father was stationed at the naval submarine base, and spent 6 years in NYC with Spectrum Reach, Belinda has been a proud San Antonian for many years. Belinda is actively involved in the community, supporting local businesses, the arts, and various humanistic and animal welfare initiatives.
“Belinda’s exceptional track record in leading national creative teams and driving revenue growth for top-tier clients makes her a perfect addition to the Robot Creative team,” said Lara August, Founder and CEO of Robot Creative. “Her vast experience in managing large-scale projects, building high-performing teams, and delivering innovative solutions aligns perfectly with our commitment to providing outstanding service to our clients. We are thrilled to have her on board.”
Belinda’s versatility was a key asset at Kernel. She successfully managed creative, account management, and production teams, partnering with both in-house production teams and freelancers to produce high-quality, cost-effective campaigns across the United States. From developing storyboards and scripts to directing on-location production teams from Hawaii to Maine, Belinda’s leadership was pivotal in driving success and revenue growth across the enterprise.
Before her time at Kernel, Belinda worked at Time Warner Cable, where she built an in-house production department in San Antonio from the ground up. She managed a team of writers, videographers, and editors, developing award-winning campaigns that helped small and medium-sized businesses grow. Additionally, she produced a successful 30-minute weekly home improvement program, generating millions of dollars in revenue, further showcasing her content creation, scriptwriting, and program management expertise.
“I’m excited to join Robot Creative and work alongside such a talented team,” said Belinda Gudmundsson. “Robot’s commitment to a collaborative creativity approach aligns with my passion for delivering results that exceed client expectations. I look forward to helping the agency grow and continuing to deliver high-end creative solutions.”
In her new role at Robot Creative, Belinda will oversee the design, interactive, copywriting, and website development teams, including freelance teams, to help develop integrated marketing campaigns. Her leadership will help ensure Robot Creative’s clients receive cutting-edge solutions to drive business success in an ever-evolving market.