Robot Creative has been featured in the DesignRush trends article for 10 Best Geometric Logo Designs That Explore the Art of Symmetry.
About the Project
Polunsky Beitel Green has a nationwide presence, and its principals remain recognized as industry leaders. As the oldest and most well-established mortgage law firm in Texas, Polunsky Beitel Green sought to modernize their logo and branding while maintaining the prestige of their established firm.
Robot Creative’s first goal was to determine which intangible qualities were important to convey in this law firm’s logo design. They began researching the competitive landscape, current law firm branding and Polunsky Beitel Green’s future goals in target audiences and market challenges. Through this process, Robot Creative decided that the stability of a square shape would best communicate Polunsky Beitel Green’s brand attributes and uncover its unique industry positioning as a specialized law firm with a solid reputation of reliability and stability.
The overall simplicity of the logo design is both bold and clean, creating a fresh look that stands out from other legal services logos. Read more about our logo process with Polunsky Beitel Green.
About Robot Creative
Robot Creative is an award-winning marketing and branding agency based in San Antonio, Texas. They specialize in branding and identity, strategic marketing and outsourced marketing services. With over 20 years of experience, Robot Creative has perfected its multidisciplinary and collaborative approach using graphic design, marketing and technology to help tell the stories their clients want to communicate.
About Design Rush
DesignRush is a leading awards platform that highlights the best designs in top companies and agencies across several categories. They analyze and rank hundreds of businesses each year and recognize them in trends articles or awards in print design, app design, web design, logo design, and packaging and video. Read more on DesignRush.