We first reorganized the site navigation to highlight their legal services and solutions, improving user experience. Since the firm is specialized in mortgage law services, we created individual service pages to increase SEO visibility for those specific offerings and educate web users on all the ways the firm can be of help in the mortgage process.
The law firm had an abundance of content to showcase their thought leadership. We created an insights section on the website that houses and highlights this content dynamically, allowing for categorization tagging of a variety of media by topic, author, media type, etc. Powerful browsing and search tools were also built in, allowing for an easy-to-search library.
With this dynamic functionality in place, content is pulled into various pages across the law firm website to direct visitors to relevant content.
“We had high expectations when we engaged Robot Creative. We can honestly state that those expectations were generously exceeded. We have found our marketing company and look forward to continuing our partnership well into the future.”
Since much of the law firm’s differentiation rests on their highly experienced staff, we revamped the team section on the website to highlight their accomplishments and feature custom headshots which were cropped in a unique way to reflect a modernization of the brand.
The direction for the rest of the imagery has a focus on activity happening at the firm, communicating a professional environment where work is consistently happening for the customer. Much of the imagery captures people interacting, collaborating, and working on documents or computers.