Logo Refresh | Branding | Website | Marketing
Eddye Dreyer Financial Services was founded in 1994 to provide specialized accounting services for independent oil and gas operators. Since then, the firm has expanded its customer base to include private equity, family offices, trustees, and individual mineral interest owners. After Eddye Dreyer was acquired by one of our existing clients, they approached us to help with a brand refresh, website and lead generation strategies.
Not to toot our own horn, but we aren’t the only ones proud of our marketing and web design services. So far, we received three awards for our work with Eddye Dreyer.
Eddye Dreyer is an established company with significant brand equity. The challenge was to stay true to the legacy of the company, while modernizing the look and the logo. Yellow is not a common brand color in the oil and gas industry, so we selected this as a prominent color within the palette to convey a fresher and more modern feel for the brand.
The color scheme is applied to all mediums including digital, print and promotional giveaway items. To give an option for the logo, we created a version with the initials of the company that was used on company swag items. This modern approach to logo design and the use of a fresh color scheme, added a unique differentiator between Eddye Dreyer and their competitors.
One of the main goals for Eddye Dreyer was driving new business through web lead capture. While redesigning the website, we created a responsive and marketing-focused experience that educates potential clients about their capabilities and has a strong call to action to get in touch for a consultation. Through thoughtful selection of header images and engaging content, readers are drawn into the website and directed towards lead capture forms on every page.
“Through ROBOT’s website design and digital marketing efforts, Eddye Dreyer Financial Services has seen a 100% year-over-year growth in form submissions through the website. The quality time they spend on understanding our business and our customers has provided a superior return on our investment with them.”
Using Eddye Dreyer’s existing customer database to identify their geographic reach along with industry research on high potential markets, we created a digital marketing campaign that targeted the right audiences in the right locations.
After launching the new site, we saw that most of the traffic came from new site visitors. Traffic from key markets almost doubled, showing the effectiveness of our digital marketing plan and as a result, Eddye Dreyer reported to us that their profits have increased 8% each month.