Akimbo — Zeroing in on Cost of Acquisition

August 18, 2018

Akimbo Card is a prepaid debit card service developed for family budgeting. When Akimbo came to us, they were looking for strategy and creative that would not only improve app downloads and card activations but also maximize ad spend to the right audiences in order to lower cost of acquisition of new registrants. To solve this problem, we developed app, search, display and social ads targeting three unique audiences and tested for click-through rate, cost per click and cost per acquisition. With weekly campaign management, messaging revisions and audience adjustments, we were able to increase enrollments by more than 150% while lowering cost of acquisition by nearly 50%.

 “The Robot Creative team has been fantastic to work with. They iterate quickly to maximize your marketing budget, and have lowered our customer acquisition cost by nearly 50%,” said Houston Frost, Akimbo Senior VP of Corporate Development and Prepaid Products.

 

Leave a Comment