Where should I host my small business WordPress website?

July 11, 2018

We work with a lot of small and medium-sized businesses on their websites. The most common platform we develop in is WordPress, and we are regularly asked “Do you do hosting?” and “Where should I host the website?” Here are a few of the more common questions and answers around website hosting.

Do I need something special to host a WordPress website?
A basic WordPress website doesn’t require any fancy configurations on the hosting side. In fact, almost every hosting environment is already able to host a WordPress site. The one thing that might be “off” by default and need to be turned “on” is the SQL Server, but most hosts already have this option baked in to even the most simplistic of plans.

Who should you use for WordPress hosting? Can I stay with my current host?
There are WordPress-specific hosts. The top three WordPress-specific hosts that we have worked with are WP Engine, Pressable and Lightningbase. All three of these companies specialize in hosting for WordPress. Large hosting companies such as Godaddy, Hostgator and Rackspace have added WordPress offerings, but they do not have the same focus as companies who specialize in WordPress. It is also possible to host on internal servers and dedicated servers. We prefer the companies that specialize in WordPress hosting because you get the benefit of their expertise.

What makes WordPress-specific hosts different?
Speed – These hosting companies have servers which are optimized for WordPress. WordPress is a great platform, but there can be some performance issues with slow loading speeds, which can be critical when considering Google’s increasing emphasis on speed in ranking for SEO. WordPress-specific hosts have the servers configured to combat slow load times.

Security – Because WordPress is the most widely used content management system, it is an easy target for attacks. Yes, your small business website could be the target of a hacking attempt. It happens all too often. These attacks are automated by robots which scan the internet looking for known vulnerabilities. You don’t have to make anyone mad for them to come after you. It’s completely impersonal and opportunistic. While they can’t always keep all the bad guys out, companies that specialize in WordPress hosting can help automatically apply WordPress updates and patches to ensure that you’re site is as safe as possible.

Tools – When you offer one product or service, it allows you to specialize. Many of the WordPress hosts offer a variety of useful tools. One example is a complimentary staging environment (which allows you to rapidly duplicate the website and work on a copy instead of the live site for large changes or updates). You can always set up a staging server and manually move a copy over, but the automation tools can be incredible time-savers.

Expertise – Many hosting companies attempt to differentiate on customer service, but that can be a challenge when every website is built with different technology. We have found that WordPress-specific hosts have the ability to help trouble shoot technical difficulties, even in the development of the site.

What if we have sophisticated hosting needs?
We have been impressed by the capabilities of the hosts we have worked with. Many have been able to accommodate unusual hosting needs and requests. Not all of the services will be listed on their marketing websites, so take advantage of their eager sales teams to ask questions and get help with their solutions and alternative suggestions.

We are here to help.
If you would like to discuss a new WordPress website or the redesign of an existing site, contact us today.

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