In additional to being founder and CEO of Robot Creative, Lara August also leads the website division of the business. Her 20+ years of experience building websites for a wide range of clients and industries has given her a knowledge base full of technical savvy and a toolbox of solutions to address a variety of business challenges.
Lara was interviewed about web design by Brielle Insler at an event for TogetherDigital (a group of women in tech and digital jobs in San Antonio). Key takeaways included: setting goals for your site, the importance of research as a first step, whether to use a website builder or design a custom website, the important of analytics, and what goes on a landing page. Watch these quick highlight videos below to learn more.
The Importance of Research
You don’t want to start anything without the first step- research. Lara explains why.
Planning for a Website- goals!
You’ve done your research, now create goals! This will help you determine the function you want your website to perform.
Template vs Custom Website
Your website goals will inform the best type of website for your organization. Lara explains the most effective use of your budget when planning for a site, from custom website design to point and click builder options.
The Importance of Analytics
How can you tell if your website is performing the way you planned? Analytics. Record, measure and analyze how to move forward, and you will be successful.
What goes into a Landing Page
Landing pages are an important component of most digital marketing campaigns, with a specific message and specific function. Watch this video for the key elements found in good landing page.
If you need help with a new website, ongoing website maintenance or online marketing, we can help. Contact us to schedule a consultation.
TogetherDigital, formerly Women in Digital, is dedicated to accelerating the advancement and growth of women in digital fields by giving women the most powerful tool in their arsenal: one another. To learn more about Together Digital, click here.