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AI design tools are everywhere right now, and if your team isn’t already using them, someone is probably asking why not. As a business owner, the question isn’t whether to use AI in your design and marketing. That decision has largely been made for you. The real question is where AI belongs in your process, […] Read More

Posting is the most visible part of social media. It is not the most important part. Here is something I tell business owners all the time about social media team management, and it usually surprises them: posting content is actually the least strategic part of social media. You also need a social media engagement strategy. […] Read More

You’ve built a business worth growing. Marketing needs to be part of that, and you’re trying to figure out the right way to get there. Maybe you’ve worked with an ad agency before, or you’re considering it. Maybe someone has mentioned a fractional CMO (Chief Marketing Officer) and you’re not entirely sure what that would […] Read More

If you run your business on the Entrepreneurial Operating System (EOS), you already understand the discipline of setting a one-year plan. You define your priorities, set your rocks and build the structure to hold your team accountable. This is great on paper. Where it often falls short is in how deeply that plan is felt […] Read More

If you have a team that handles social for your business, you are probably counting on them to keep an eye on social media trends. Even though you “have people for that”, there are a few shifts that have changed what good social media looks like for your company, and you need to know what […] Read More

Search behavior has already shifted, largely driven by how AI search is changing the game. Your customers are still using Google, but they are also asking questions in tools like ChatGPT, searching within YouTube and using social platforms to gather information before they ever reach out to a company. For many established businesses, this change […] Read More

There are four generations in the workplace. They all use different channels, engage with media differently, use very different forms of language, and respond to messaging in very different ways.   You may be feeling this already. Are you seeing diminishing returns on some marketing activities? Things that used to work might be less effective. […] Read More

Should a small business outsource their social media to an agency, or should they have an internal team manage it? I have some strong opinions here, but what might surprise you is how I would divide the labor to help you get the most effective results for your small business budget. Social media isn’t a […] Read More

Do you have an outdated website? Are you wondering what will be required to get it up to date? Sometimes it can be a simple makeover, but sometimes it will require a complete do-over.  Websites are often one of the most common marketing infrastructure purchases for a small business. They are high up there on […] Read More