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Your Outdated Website – Simple Makeover or Complete Do-Over?

April 30, 2025

Do you have an outdated website? Are you wondering what will be required to get it up to date? Sometimes it can be a simple makeover, but sometimes it will require a complete do-over.  Websites are often one of the most common marketing infrastructure purchases for a small business. They are high up there on […] Read More

Confused About SEO? You Aren’t Alone.

March 20, 2025

Business owners ask us about SEO on a regular basis. They “know they need it”, but they aren’t sure what they need exactly. This article breaks SEO down into broad categories based on different types of businesses: Basic SEO, Local SEO, Advanced SEO Strategies, Content Strategies and even Paid SEO. My goal is to help […] Read More

Tradeshow marketing tips from Robot Creative

Seven Tips to Crush It at Your Next Trade Show

February 4, 2025

What do you need for a successful trade show? Trade shows can be an incredible opportunity to connect with prospects, potential partners and customers – when done well. But with everyone at the show trying to compete for attention, it can be challenging to cut through all of the visual clutter and messaging to have […] Read More

Plan your 2025 Marketing - a Month-by-Month Guide

Plan Your 2025 Marketing – a Month-by-Month Guide

October 16, 2024

Here’s a month-by-month guide to what you should be doing THIS year to help you plan your 2025 marketing. It’s tight between now and the end of the year. Somehow you need to finish the year strong while working around holiday schedules, squeezing in a series of leadership planning sessions and throwing a team party. […] Read More

Committed to a Planning System, but Feeling Boxed In?

August 22, 2024

I know that, like most entrepreneurs, I have a tendency to change things on a dime. I have no fear of change, and quite honestly feel that sometimes blowing things up creates the best outcome. I have used several business planning systems to manage company planning and goals, and we are currently using EOS (Entrepreneurs […] Read More

Do You Need a Consultant, a Coach or an Assistant?

March 8, 2024

I regularly have conversations with business owners who are debating whether they need a consultant or a coach. I also like to toss the idea of an assistant into the conversation. I have personally hired all three types of help in the past, and I feel they all have tremendous value. But how do you […] Read More

How to Plan Your Marketing Budget for Next Year

December 13, 2023

In November and December, one of the most frequently asked questions I get is how to plan your marketing budget for the next year. Most SMBs I see plan their marketing budget in one of two ways: Use Last Year’s Budget (give or take a little) There is No Budget (approve things as they come […] Read More

All Emotions – Celebrating Entrepreneurs’ Day

November 21, 2023

This blog post is to celebrate all of the emotions that entrepreneurs experience as we fight the fight to live our dreams and to pursue our passions against all odds. Core Values vs Shareholder Value Let’s celebrate the fact that we get to shape the world around us. We get to live our core values, […] Read More

Graphics with article title "20 tools your marketing team needs"

The Top 20 Software Tools Your Marketing Team Needs

September 29, 2023

Are You Providing Your Marketing Team With The Tools They Need? I’m often shocked to see how some marketers are being forced to use free tools and workarounds to get their job done. It makes me wonder if the owners or managers understand the difficulties they are creating for their team. In this article I […] Read More

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