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Product Catalog
The company had no plans to enter the congested online supplement business. The new site needed to sell visitors on the experience of coming into a physical retail location near them for a personalized consultation and to purchase their products. The product catalog showcases products in a clear and organized manner, loaded with typical commerce features such as built-in reviews, related products, and social sharing features. But instead of large pricing and a buy button, the call to action is to “find a location”.