Brand Development | Website Design
Computer Solutions provides information technology services for organizations representing a wide range of industries. In business for nearly 40 years, the San Antonio-based firm has built a reputation for friendly service and up-to-the-minute expertise. Computer Solutions approached ROBOT for assistance with branding updates and Web site development to coincide with an expansion of the firm’s service area. ROBOT refreshed the firm’s image with an updated color palette for its logo and visual brand, and developed messaging that reflected Computer Solutions’ approachable character. A formal style guide was created to outline the firm’s updated imagery standards and graphic styles.
Central to Computer Solutions’ expansion was a total rebuild of the firm’s web site. Computer Solutions had simply outgrown their online presence, and the site’s dated content management system made updates cumbersome and time consuming. After a thorough review of Computer Solutions’ goals and objectives, ROBOT went to work rebuilding the site on a more user-friendly content management system that could be easily updated by the firm’s employees. Combined with the firm’s refreshed branding, ROBOT’s web development efforts helped Computer Solutions reassert their position as a local expert in information technology.
“ROBOT walked us through a process of analyzing what we liked about what we currently had … and created a new look and feel with new graphics and photography. I would highly recommend ROBOT Creative to anyone wanting to build or redesign their website or brand.”
ROBOT’s work with Computer Solutions coincided with an extensive renovation project at the firm’s San Antonio headquarters. Upon completion of the project, ROBOT performed an on-site photo shoot of Computer Solutions’ employees interacting within the refreshed space. Incorporated throughout the firm’s new branding and web site, these images captured Computer Solutions’ commitment to friendly, personalized service.
Designed to support Computer Solutions’ expansion efforts, ROBOT developed a series of trade show banners that could be used alone or in combination, depending on audience and venue. These banners incorporated the firm’s new branding as well as imagery of local landmarks in order to reinforce the firm’s brand promise of approachable expertise.