Robot Creative’s design for the Texas Cavaliers River Parade website is a Silver winner in the 2013 Summit International Marketing Effectiveness Award (Summit MEA) competition.
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector: to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals. The Summit MEA is unique because it reinforces that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.
During the 2013 event, judges analyzed submissions and selected only 8% to receive the top spots. A truly international competition, the Summit MEA received submissions from the following ten countries: Canada, Denmark, Germany, Malaysia, Singapore, Thailand, United Arab Emirates, United Kingdom and the United States.
“We are honored to receive this international award, especially because it’s based on marketing results, rather than subjective criteria like many other awards,” says Lara August, owner of Robot Creative. “We are also proud to have been chosen by the Texas Cavaliers to design the website for the River Parade, which is such an iconic event benefitting San Antonio children’s organizations.”