Robot Creative is proud to announce that Founder and CEO, Lara August, has been appointed to the Board of Directors of the Hemisfair Park Area Redevelopment Corporation (HPARC), the organization leading the transformation of downtown San Antonio’s historic Hemisfair into a world-class urban park district. The mayoral appointment carries a four-year term, during which Lara will serve on the board’s Finance and External Relations committees.
Together with its philanthropic partner, the Hemisfair Conservancy, HPARC is redeveloping the site of the 1968 World’s Fair into a series of three parks in the heart of the city.
For San Antonians and visitors alike, Hemisfair has become one of downtown’s most beloved gathering places, an urban oasis of green space, public art, locally owned restaurants and year-round programming, all within a vibrant, walkable neighborhood. Its parks include Yanaguana Garden, with interactive play areas and splash pads that make it a favorite for families; the expansive Civic Park; and the future Tower Park, set at the base of the iconic Tower of the Americas. The district is also home to some of San Antonio’s most cherished community celebrations, including Luminaria, DiwaliSA and Día de los Muertos and has helped draw renewed energy and private investment to the surrounding downtown core.
Lara brings more than two and a half decades of marketing, branding and business leadership to her role on the board of directors of the Hemisfair, along with deep roots in San Antonio’s civic and entrepreneurial communities. As the founder of Robot Creative, an active angel investor and a longtime supporter of local arts and nonprofit organizations, she offers a blend of financial discipline, business acumen and marketing expertise well-suited to the committees she will serve. A lifelong lover of public parks, she makes a point of exploring a local park wherever and whenever she travels. Lara says one of the best parts of board service is the shared vision and enthusiasm among its members.
“Hemisfair is one of the best things to happen to downtown San Antonio, and I’m honored to be on the board of directors and to help shape what comes next,” said August. “I’ve loved this district for years, the festivals, the green space, the way it brings people together; getting to contribute to its future is a real privilege.”
About Hemisfair
Established by the San Antonio City Council in 2009, HPARC is a 501(c)(3) local government corporation governed by a 13-member board of local stakeholders. The organization is responsible for acquiring property, planning, developing, constructing, managing and financing projects across Hemisfair. Together with its counterpart, the Hemisfair Conservancy, the nonprofits are working together to redevelop and activate the San Antonio site of the 1968 World’s Fair into a series of three parks. Learn more at: https://hemisfair.org/about/.
About Lara August
Lara August is the founder and CEO of Robot Creative. An expert in branding and marketing, she has developed marketing and growth plans for more than 100 businesses. Her achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the Small Business Association, an Outstanding New Business Leader by the North San Antonio Chamber of Commerce and San Antonio’s “40 under 40.” She has previously served on a number of boards and committees, including the San Antonio Philharmonic, Luminaria, Techstars and Children’s Chorus of San Antonio.
