Direct the flow.
It all comes back to one set of overarching goals. Channel your energy and hit the switch.
Strategic Marketing Plans
You have marketing, but do you have a plan? Almost every business has a combination of ongoing marketing activities and one-off projects, but few actually have a solid plan based on goals with budgets, reporting schedules and expectations of tangible results. We get asked a lot of questions – is it working? Is it worth it? Are these the right activities? Is this effective? How much do I need to be spending? Is this the best audience?
ROBOT is a marketing agency in San Antonio that has more than 20 years of experience in developing, testing and refining marketing plans for companies big and small. You can count on our proven process to drive action and build traction on your sales and marketing goals. Let us help you find some answers.
Experience
- 75+ Marketing Plans
- Dozens of Industries
- 45+ Years Combined of Experience
What is a Strategic Marketing Plan?
Can you imagine having a concrete marketing plan and budget in just 4-6 weeks? Here is how we do it:
Discovery
Snapshot
We bring together your leadership team and key stakeholders to gather a true picture of where your organization has been and where you want to go.
Situation
Analysis
With just a little bit of historical data from you, we will analyze your business trends and research your competitive landscape and target markets.
3 Year
Vision
Armed with data and background, we will map marketing strategies to your business goals and target audience segments, giving you a long-term marketing vision.
1 Year Plan
& Budget
The final deliverable is a 12-month plan with timelines, ad budgets, and existing budget commitments, so you can see your entire marketing plan and budget all in one view.
“Robot’s listening, understanding and expertise helped us develop a clear, consistent message to our target audience. The result was success in bringing a greater awareness of our services to our community.”
Notable Strategic Plan Clients
Frequently Asked Questions
The Marketing Planning Process usually takes about 6-8 weeks, depending on client availability for meetings and milestone reviews.
We love working with startups! Whether you need a plan that ramps up or a proof of concept test, we can build a plan that meets your most vital marketing needs.
Sometimes it’s just a matter of giving them a better plan to execute. As your marketing strategy consultant, through our planning process we can assess your team’s capabilities and provide staffing recommendations or gap fill with our outsourced marketing team for current needs.
We play nice with others. If you have your own resources for anything from copywriting to programming, we can work with them to accomplish your goals, all from one centralized plan and budget.
Because client touch points are built into each phase of our creative process, we will require some time to meet and collaborate to incorporate your ideas and get your feedback on ours. We encourage you to assemble a committee of key stakeholders for our initial intake meeting and final vision and plan meetings. In between, we have built in touchpoints to get feedback and incorporate your ideas into the final product. These times will be coordinated and scheduled ahead of time at your convenience.
This is so you can work directly with the creative team throughout the process – with no middleman to muddle communication. There are no surprises, and the final project is a culmination of all the expertise that our combined teams bring to the table.
Working from an existing budget is always easier, but if you are trying to figure out how much to spend, we can build activity sets and ad budgets based on your goals and give you an estimate on spend. Either way, we can scale tactics up or back to meet your needs.
Most of our clients either have no marketing department or a one-to-two person team. We regularly serve not only as marketing consultants on the front end but also as a complete outsourced marketing department. Click here to learn more.
On the contrary, our marketing plans include everything from web hosting to printing. Whether we can do the work or not, our goal is to build an all-inclusive plan that allows you to allocate budget with confidence so that you will see results at the end of the year.
The first step is to schedule a meeting with our director of marketing where we can discuss your goals, walk you through our process, and set a time to get started.
Every plan is unique. We start with your individual business goals, analyze your market, target audiences and competitive landscape and develop a plan that fits within those parameters. We also take into account your internal resources and third-party partners. Rest assured, your plan is built for you.
They might, but they shouldn’t. If your team succeeds, we succeed. Our goal is to help your company meet your goals and to provide you the tools you need to carry on your marketing long after working with us.