How Social Ad Campaigns Helped Reach Target Audiences During the Pandemic

November 11, 2020

As businesses adjusted their services and offerings to address the 2020 pandemic, social media was a go-to medium. We helped several businesses and organizations get the word out to their target audiences. Here are just a few examples.

"On-Pointe" Social Media Ads Increased Ballet Class Registrations
The Ballet Conservatory of South Texas understands how their service meets their target audience’s needs. This made it easy for us to craft messaging on Facebook to inform that classes were still happening (both virtually and social distanced in-studio) and promote them as the top choice of schools to attend. The social media ads we created for the Conservatory specifically emphasized their differentiator (training that can lead to a professional ballet career). The result was a full roster and branded content to fill their newsfeed.

Registration social campaign ad for ballet company Registration social campaign ad for ballet company

Local Restaurant Meal Subscription Ad Campaign with Messaging their Target Audience Ate Up
Pharm Table knows they need to reach a very specific audience. Their food is not just tasty and beautiful, but also made to act like medicine for the body and mind. With increased need for meal deliveries (especially during the pandemic), they wanted to promote their convenient meal subscriptions to target audiences that would see the benefit in their food: those interested in vegan food and in a natural detox or an Ayurvedic diet in the San Antonio area.

Meal subscription social campaign ad  Meal subscription social campaign ad

LinkedIn Advertising and Content Marketing for Oil and Gas Accounting Firms
With the COVID-19 pandemic still at large, brands are still needing to deliver related information to share to their target audiences. We recently created social media advertising campaigns for Eddye Dreyer Financial Services and The Resource Group LLC to get relevant and timely information to the right audience at the right time.

Covid-19 content campaign social ads Covid-19 content campaign social ads

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