Professional Headshot Tips for 2022

July 8, 2022

New Trends in Profile Pictures

Gone are the days when a cold, black suit on a bland gray background would do. Now, you will find personality, color and life added to headshots. While there is no exact formula, the trend is to add some form of individual expression to your photo. If your headshot is looking a little stale, check out this list of professional headshot tips that can help you breathe some new life into your profile.

WFH is Here to Stay – Go Casual with Your Headshot

The range of what is considered an acceptable work attire has dramatically changed as a result of COVID-19. More casual clothing has become acceptable across a variety of industries and professions, and this is carried into profiles that are more casual in attire, choice of background and pose. Consider showing a little more of your relaxed self in your photo by wearing what you usually wear “to work” instead of dressing up.

Show Self-Expression with Clothing in Headshots

As many remote workers returned to the office, they went retail-wild and showed up wearing a burst of self-expression. You will find the range of personalization in headshots has taken a similar turn. Both men and women can now embrace things long-considered taboo in the realm of professional portraits, such as bold makeup, statement earrings, big necklaces, standout hair accessories, hats and patterns. Don’t dress so wild that it doesn’t look like you, but do dress in whatever equates to your version of ‘bold.’

A New Trend in Headshots is to Embrace Color

As we mentioned earlier, the gray is gone. Photos have become bolder. There are two areas you can adjust to create a bold photo: the foreground (you) and the background. Try wearing bold colors, use a vibrant color for your background or go really big and create a strong contrast between the two. Your headshot will literally pop out from the competition.

More People are Taking Their Headshots Outside

Some employers require a specific headshot format for the corporate website, and that may require a studio shot. However, “on-location” photos showing some office environment or an outside landscape are definitely on the rise. A background that helps tell more of a story about where you work or your personality can be a great way to build human interest and connection. If your company requires that good, old-fashioned studio photo, consider some of the other tips included in this article to spice it up, or ask for a few shots for different uses; what you use on LinkedIn doesn’t need to match the corporate website.

Taking the “Posed” out of Professional Portraits

If the endless zoom meetings have become more cold and impersonal, the headshots certainly have not. A trend has emerged to convey approachability and personality through online profiles and digital correspondence, including headshots. Photos have begun to appear with people looking off-camera, laughing and in more casual poses. To follow this 2022 headshot trend, some photographers use candid shots. It can be as simple as picking what was formerly considered an “outtake” during a studio shoot or having a professional photographer capture you “in the wild” away from your desk, interacting with people, speaking in front of a crowd, or even at a networking event.

Check Your Fit

In this case, we aren’t referring to your wardrobe. ‘Fit’ also applies to the intent of your headshot. If your company has a certain look they are shooting for, we don’t suggest bucking the system. If it’s not appropriate to wear a t-shirt in your office or industry, wearing one for your professional profile may not look as ‘approachable’ as it does  ‘unprofessional.’ In the same way, if your job is to relate to college applicants and you are profiled in a three-piece suit, your image might create an unapproachable vibe for the students before you get a chance to meet with them and show off your magical personality. Make sure the image you convey fits the intent and purpose of your headshot.

Quick New Headshot Trend Checklist

To recap, here’s a quick checklist to make sure your new headshot looks like it belongs in this decade. You don’t necessarily have to incorporate all these elements. Consider the mix that will best convey your unique story when someone looks at your headshot.

  • Dress down, not up
  • Show individuality in your attire
  • Use bold colors
  • Consider shooting on location or outside
  • Go candid, less posed
  • Make sure your image fits your industry and intended use

Robot Creative specializes in Branding, Marketing Strategy and Outsourced Marketing for emerging middle-market businesses. If you need help with branding for your company or top executives, we can help. Call for a consultation.

If you need a new headshot soon and are located in the San Antonio area, join us for Headshot Day on Friday, July 22, 2022. Click here for details.