New Customers Make Us Smile: A Direct Mail Project Highlight

July 31, 2015

Hale_eblastHow do you attract new customers into a dentist’s office without feeling like you're pulling teeth? In order to help Dr. Brian Hale’s dental practice gain new clients, Robot Creative designed a successful direct mail campaign that helped generate new business.

The first round of postcards is exceeding monthly goals. After just one month and with only a portion of the postcards sent, Dr. Hale has already gained 20 new customers, who will each get cleanings twice a year. Direct traffic to Dr. Hale’s website has also seen a 119% increase over the same time frame from last year, and the number of incoming calls has increased greatly.

  • The message, “Around the Corner” – In this campaign, people who live within a 1.5 mile radius receive postcards with a simple message: with the nearby office of Dr. Brian Hale, great dental care is “just right around the corner.” A prominent map helps recipients find the office and see just how close it is.
  • Custom photography of Dr. Hale and his actual employees (versus the stock photography used by most dentists) illustrates how friendly and neighborly this practice is. The custom photographs are also great assets that can be used on Dr. Hale's website and other promotional materials in the future.
  • A clear call to action encourages recipients to call and schedule consultation.

Regarding the success of the campaign so far, Dr. Hale said, “The campaign has gone as well as expected or better; I think using the actual pictures of us instead of stock has been very powerful.”

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