Archive for the ‘Project Highlights’ Category

Cultivating Interest and Sales for Hunting in a Farmer’s World

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HIAFW_bookBusiness advisor and author John F. Dini released Hunting in a Farmer’s World in 2013 to the acclaim of critics and business owners nationwide. With its unique insight into the minds of entrepreneurs, the ground-breaking business book has received numerous awards and top reviews from some of the nation’s greatest business authors and experts.

Robot Creative contributed to the brand development and launch of the book, producing the book’s cover design, graphic illustrations used throughout the interior pages, a responsive website design with a lead capture strategy and a social media approach that includes community development and paid social advertising.

The website promotes the book and, through social media integration, builds a community of “hunters”. The site’s features include:

  • A lead capture strategy
  • An interactive quiz for users to gauge where they fall on the farmer/hunter spectrum (and share their results via social media)
  • Story sharing for the hunter community – users can share their own stories and read about the experiences of their peers
  • Incredible testimonials from respected business leaders like Seth Godin, Marty Zwelling and Gino Wickman
  • Excerpts from the book

Hunting in a Farmer’s World has proven to resonate deeply with entrepreneurs. Robot’s marketing and promotional efforts aim to capture that enthusiasm, transform readers into loyal members of the “hunting community” and encourage them to share the book with others.

 

 

Cultivating Interest and Sales for Hunting in a Farmer's World

Posted by

HIAFW_bookBusiness advisor and author John F. Dini released Hunting in a Farmer’s World in 2013 to the acclaim of critics and business owners nationwide. With its unique insight into the minds of entrepreneurs, the ground-breaking business book has received numerous awards and top reviews from some of the nation’s greatest business authors and experts.

Robot Creative contributed to the brand development and launch of the book, producing the book’s cover design, graphic illustrations used throughout the interior pages, a responsive website design with a lead capture strategy and a social media approach that includes community development and paid social advertising.

The website promotes the book and, through social media integration, builds a community of “hunters”. The site’s features include:

  • A lead capture strategy
  • An interactive quiz for users to gauge where they fall on the farmer/hunter spectrum (and share their results via social media)
  • Story sharing for the hunter community – users can share their own stories and read about the experiences of their peers
  • Incredible testimonials from respected business leaders like Seth Godin, Marty Zwelling and Gino Wickman
  • Excerpts from the book

Hunting in a Farmer’s World has proven to resonate deeply with entrepreneurs. Robot’s marketing and promotional efforts aim to capture that enthusiasm, transform readers into loyal members of the “hunting community” and encourage them to share the book with others.

 

 

Travis Commercial Real Estate Brand and Website Update

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TC_LOGOTravis Commercial Real Estate Services, a leading commercial real estate company in San Antonio, wanted to refresh their overall brand and website.

The goal of the rebrand was to slowly transition, rather than radically reinvent the logo, mindful of the investment required to apply the brand across signage throughout the city.

Logo and Stationery
travis_stationeryWhile maintaining the original mark and overall type arrangement, Robot updated the typography of the logo and replaced a drab khaki with a brighter, fresher shade of green. A bold pattern was added to a new stationery package, and a secondary color palette was developed.

Website Updates
The updated logo and color palette are pulled into the design of the new website, along with refreshed content and new photography. Technical upgrades to the website included:

  • Integration with third-party property search tools, allowing for automated refreshing of current property listings
  • Responsive design, allowing users to access the site using mobile devices and tablets
  • An easy-to-use content management system, making it possible for Travis Commercial to update copy and photos throughout the site

travis-responsive

 

A Brand-Driven Approach – Sierra Motors

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Front1b

Sierra Motors first contacted Robot to develop a logo and identity package. But after the logo, stationery and messaging were complete, we didn’t stop; in fact, you might say we punched the accelerator.

Environmental Branding
It was important to Sierra Motors that customers immediately pick up on the brand message when they walk onto the lot or into the sales office. To communicate this message, we developed custom vehicle magnets with main messaging points, testimonial posters highlighting customer feedback, license plates with custom frames and rearview mirror hangers. We also provided signage recommendations for each lot.

Refreshed Website
Screen Shot 2012-06-29 at 4.23.23 PM
To tie the brand into Sierra Motors’ online presence, we designed and produced content for sierra-motors.com. Functions of the website include a simple lead capture form, a refer-a-friend feature and access to an online payment portal for customers.

Collateral Materials
To round out Sierra Motors’ identity, Robot Creative developed additional printed pieces, including a tri-fold with vehicle maintenance guidelines and a handout card with information on Sierra Motors’ referral program.

Read more about the original brand development

A Menu Refresh is Just What Mama Ordered

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In conjunction with a full interior redesign, Mama Margie’s reached out to Robot Creative to design their new digital menu boards. The new menu design creates a cohesive brand for this restaurant chain by integrating custom food photography, an expanded color palette and new branding elements with the refreshed interior design.

The customers’ ordering experience and Mama Margie’s sales goals were distinct areas of focus for this redesign. Starting with menu design psychology and consumer behavior research, Robot Creative made recommendations on the structural layout of menu including categorization, item placement and panel arrangements to maximize profitability.

For a restaurant that is open 24/7, it was important to make the most of the digital format. Flexible, rotating spaces were incorporated to run limited time offers, to highlight featured items and to target certain menu items during specific times of day. The new menu prominently features brand-essential menu items through strategic placement and photography.

Branding Goes Through The Roof

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Roof Monitor™, a revolutionary product for the roofing industry, reached out to Robot Creative to create a cohesive, memorable brand and marketing approach for their product launch.

Brand Strategy
As a new technology, one of the main goals of the product launch was education. It was critical for Roof Monitor’s target market to quickly understand the product and its benefits. A straightforward and memorable name combined with a descriptive tagline immediately convey the message behind the product and its purpose. Robot reinforced the distinctive color and shape of the Roof Monitor sensors in every aspect of the design for the brand, from the logo to the illustrations to the infographics used in collateral materials.

Website and Social Media
Robot developed a responsive website to tell the Roof Monitor story that seamlessly transitions from a desktop computer to a tablet or other mobile device. Additionally, Robot established a foundation for Roof Monitor’s online social media platforms, including strategy, graphics and initial post design for Facebook, Twitter and LinkedIn.

Product Launch
The product launch coincided with a major industry trade show. Robot Creative provided event strategy, designed graphics for a 20’x20′ island exhibit and developed related collateral materials.  Specialty invitations enticed industry leaders to an exclusive preview dinner, and social media countdowns created buzz leading up to the event. A feature article was timed for release in one of the industry’s most prominent trade publications in the weeks following the launch event.

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