Archive for the ‘Branding & Design’ Category

A Menu Refresh is Just What Mama Ordered

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In conjunction with a full interior redesign, Mama Margie’s reached out to Robot Creative to design their new digital menu boards. The new menu design creates a cohesive brand for this restaurant chain by integrating custom food photography, an expanded color palette and new branding elements with the refreshed interior design.

The customers’ ordering experience and Mama Margie’s sales goals were distinct areas of focus for this redesign. Starting with menu design psychology and consumer behavior research, Robot Creative made recommendations on the structural layout of menu including categorization, item placement and panel arrangements to maximize profitability.

For a restaurant that is open 24/7, it was important to make the most of the digital format. Flexible, rotating spaces were incorporated to run limited time offers, to highlight featured items and to target certain menu items during specific times of day. The new menu prominently features brand-essential menu items through strategic placement and photography.

Branding Goes Through The Roof

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Roof Monitor™, a revolutionary product for the roofing industry, reached out to Robot Creative to create a cohesive, memorable brand and marketing approach for their product launch.

Brand Strategy
As a new technology, one of the main goals of the product launch was education. It was critical for Roof Monitor’s target market to quickly understand the product and its benefits. A straightforward and memorable name combined with a descriptive tagline immediately convey the message behind the product and its purpose. Robot reinforced the distinctive color and shape of the Roof Monitor sensors in every aspect of the design for the brand, from the logo to the illustrations to the infographics used in collateral materials.

Website and Social Media
Robot developed a responsive website to tell the Roof Monitor story that seamlessly transitions from a desktop computer to a tablet or other mobile device. Additionally, Robot established a foundation for Roof Monitor’s online social media platforms, including strategy, graphics and initial post design for Facebook, Twitter and LinkedIn.

Product Launch
The product launch coincided with a major industry trade show. Robot Creative provided event strategy, designed graphics for a 20’x20′ island exhibit and developed related collateral materials.  Specialty invitations enticed industry leaders to an exclusive preview dinner, and social media countdowns created buzz leading up to the event. A feature article was timed for release in one of the industry’s most prominent trade publications in the weeks following the launch event.

Music Festival Promotion Design: Die Nacht Der Clubs

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Robot recently designed the promotional materials for Die Nacht Der Clubs (Night of the Clubs), a music festival in Hamburg, Germany, for which participants buy bus tickets that take them to up to 25 local music clubs. We designed the logo, posters, flyers, stickers, admission tickets, web banners and landing page.

This festival is unique in that there isn’t just one genre of music or club included in the lineup. Clubs and music styles at the 25 venues include punk, techno, house, metal and even jazz. It’s a full sampling of the great variety of bands that these clubs showcase, and Die Nacht Der Clubs is a single event that brings them all together. The client was looking for an overall clean look that didn’t lean towards any one of the music styles.

So if you happen to be in Hamburg on May 9th, buy a ticket, hop on a bus and enjoy some great music and a variety of local clubs. Tell them Robot sent you!

Revved-Up Identity: Sierra Motors Identity

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Sierra Motors sells and finances vehicles for customers with challenged or no credit. What makes Sierra Motors stand apart is their ability to provide the necessary financing quickly. They wanted to appear less like your local corner financing car lot and more like a polished, professional financing company to compete with larger national chains.

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Visual Speed
Sierra Motors was already using red and black with black and white checkers. We wanted to create a more unique corporate logo and a more cohesive brand. Since Sierra Motors provides such speedy transactions and financing, a speedway theme was the logical choice. The iconic black and white checkered flag was incorporated into the new logo, as well as bold red and warm yellow italicized type reminiscent of the numbers you see on the side of race cars.

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Swift Messaging
To have genuinely cohesive branding, identity must also carry into writing. Since the name Sierra Motors doesn’t directly communicate the product to customers, a new tagline, “Financing You to the Finish Line”, was developed to tie the core service offering in with the speedway theme. This tagline also speaks to the credit challenged, portraying the need for financing in a positive manner.
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The Race Goes On
We didn’t stop there – ROBOT continues to work on revving up the Sierra Motors brand. We are developing a number of visual products to be used in their locations, such as finish lines and speedway graphics. We also remain focused on their written identity, (think winner’s circle and pit crew passes). Keep an eye out for a new and improved Sierra Motors location near you!

Love to Swim and Tumble School Rebranded

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Love to Swim and Tumble School already had a ton of professional materials, as well as a mix of items created in-house, in circulation but their brand was inconsistent. Although the materials were professional and functional, something was missing. Their brand was not carried throughout all collateral. Some materials still had an older version of their logo and the color schemes varied widely.

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We immediately decided that playing up the “love” from their name was the direction to take. (Once we learned that owner and founder Mary Reilly-Magee’s birthday is on Valentine’s Day, there was no turning back.) The possibilities for incorporating “love” and the heart from their logo in other ways were endless:

  • We transformed their monthly newsletter into the “Heartbeat”
  • Notes of appreciation for the coaches became “Love Notes”
  • The referral program is now “Share the Love”
  • Loyalty money became “Love Bucks”

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To ensure their new branding is used consistently, style guidelines were created for color schemes, backgrounds, photos, fonts and illustrations, and we created templates for in-house documenting printing and emails.
The branding process for this client is now lovingly referred to as “Loving it Up”, and we’re only getting started. Look for a new brochure and other materials in the near future!

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