Archive for July, 2014

LegalPRO Software Branding, Collateral and Website Development

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IGN_websiteBRP_websiteLegalPRO develops, sells and supports legal software products. To support the growth of LegalPRO’s most popular product, BankruptcyPRO, and to assist cross-promotion efforts for other products, Robot developed a cohesive suite of brands, brochures, tradeshow materials and integrated websites for the parent company and its products.

Websites for BankruptcyPRO and I-Got-Notices, two software products, were part of an all-encompasing brand overhaul for LegalPRO in which the spirit, energy, and accessibility of a small team were captured through an updated website and accompanying collateral materials.

LegalPRO’s “big enough, but not too big” size and flexibility were the key messages communicated through team highlights, approachable language and selective use of hand-drawn graphics to emphasize the approachable nature of the LegalPRO team.

Robot also created a company overview brochure that carries across the same style of imagery and the message of individualized service. The LegalPRO team is a big focus in the brochure and is introduced with a fun, personable approach, representative of the company brand. Illustrated headshot photos with brief personal bios provide a snapshot of each individual’s personality.

LegalPRO’s company culture and attentive customer service set them apart from the industry. The new branding and sales tools highlight these key differentiators and provide end users with a company overview that is in-line with its approachable attitude and personalized service.  

Cultivating Interest and Sales for Hunting in a Farmer's World

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HIAFW_bookBusiness advisor and author John F. Dini released Hunting in a Farmer’s World in 2013 to the acclaim of critics and business owners nationwide. With its unique insight into the minds of entrepreneurs, the ground-breaking business book has received numerous awards and top reviews from some of the nation’s greatest business authors and experts.

Robot Creative contributed to the brand development and launch of the book, producing the book’s cover design, graphic illustrations used throughout the interior pages, a responsive website design with a lead capture strategy and a social media approach that includes community development and paid social advertising.

The website promotes the book and, through social media integration, builds a community of “hunters”. The site’s features include:

  • A lead capture strategy
  • An interactive quiz for users to gauge where they fall on the farmer/hunter spectrum (and share their results via social media)
  • Story sharing for the hunter community – users can share their own stories and read about the experiences of their peers
  • Incredible testimonials from respected business leaders like Seth Godin, Marty Zwelling and Gino Wickman
  • Excerpts from the book

Hunting in a Farmer’s World has proven to resonate deeply with entrepreneurs. Robot’s marketing and promotional efforts aim to capture that enthusiasm, transform readers into loyal members of the “hunting community” and encourage them to share the book with others.

 

 

Travis Commercial Real Estate Brand and Website Update

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TC_LOGOTravis Commercial Real Estate Services, a leading commercial real estate company in San Antonio, wanted to refresh their overall brand and website.

The goal of the rebrand was to slowly transition, rather than radically reinvent the logo, mindful of the investment required to apply the brand across signage throughout the city.

Logo and Stationery
travis_stationeryWhile maintaining the original mark and overall type arrangement, Robot updated the typography of the logo and replaced a drab khaki with a brighter, fresher shade of green. A bold pattern was added to a new stationery package, and a secondary color palette was developed.

Website Updates
The updated logo and color palette are pulled into the design of the new website, along with refreshed content and new photography. Technical upgrades to the website included:

  • Integration with third-party property search tools, allowing for automated refreshing of current property listings
  • Responsive design, allowing users to access the site using mobile devices and tablets
  • An easy-to-use content management system, making it possible for Travis Commercial to update copy and photos throughout the site

travis-responsive

 

A Brand-Driven Approach – Sierra Motors

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Sierra Motors first contacted Robot to develop a logo and identity package. But after the logo, stationery and messaging were complete, we didn’t stop; in fact, you might say we punched the accelerator.

Environmental Branding
It was important to Sierra Motors that customers immediately pick up on the brand message when they walk onto the lot or into the sales office. To communicate this message, we developed custom vehicle magnets with main messaging points, testimonial posters highlighting customer feedback, license plates with custom frames and rearview mirror hangers. We also provided signage recommendations for each lot.

Refreshed Website
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To tie the brand into Sierra Motors’ online presence, we designed and produced content for sierra-motors.com. Functions of the website include a simple lead capture form, a refer-a-friend feature and access to an online payment portal for customers.

Collateral Materials
To round out Sierra Motors’ identity, Robot Creative developed additional printed pieces, including a tri-fold with vehicle maintenance guidelines and a handout card with information on Sierra Motors’ referral program.

Read more about the original brand development