Archive for May, 2014

A Menu Refresh is Just What Mama Ordered

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In conjunction with a full interior redesign, Mama Margie’s reached out to Robot Creative to design their new digital menu boards. The new menu design creates a cohesive brand for this restaurant chain by integrating custom food photography, an expanded color palette and new branding elements with the refreshed interior design.

The customers’ ordering experience and Mama Margie’s sales goals were distinct areas of focus for this redesign. Starting with menu design psychology and consumer behavior research, Robot Creative made recommendations on the structural layout of menu including categorization, item placement and panel arrangements to maximize profitability.

For a restaurant that is open 24/7, it was important to make the most of the digital format. Flexible, rotating spaces were incorporated to run limited time offers, to highlight featured items and to target certain menu items during specific times of day. The new menu prominently features brand-essential menu items through strategic placement and photography.

Branding Goes Through The Roof

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Roof Monitor™, a revolutionary product for the roofing industry, reached out to Robot Creative to create a cohesive, memorable brand and marketing approach for their product launch.

Brand Strategy
As a new technology, one of the main goals of the product launch was education. It was critical for Roof Monitor’s target market to quickly understand the product and its benefits. A straightforward and memorable name combined with a descriptive tagline immediately convey the message behind the product and its purpose. Robot reinforced the distinctive color and shape of the Roof Monitor sensors in every aspect of the design for the brand, from the logo to the illustrations to the infographics used in collateral materials.

Website and Social Media
Robot developed a responsive website to tell the Roof Monitor story that seamlessly transitions from a desktop computer to a tablet or other mobile device. Additionally, Robot established a foundation for Roof Monitor’s online social media platforms, including strategy, graphics and initial post design for Facebook, Twitter and LinkedIn.

Product Launch
The product launch coincided with a major industry trade show. Robot Creative provided event strategy, designed graphics for a 20’x20′ island exhibit and developed related collateral materials.  Specialty invitations enticed industry leaders to an exclusive preview dinner, and social media countdowns created buzz leading up to the event. A feature article was timed for release in one of the industry’s most prominent trade publications in the weeks following the launch event.