Archive for October, 2007

10 Reasons to Outsource Your Marketing Department

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1. Multidisciplinary team at a fraction of the cost
A single marketing director’s salary can range from $30,000 (right out of school) to six figures (with more experience). And then you are limited to one person’s experience, skill sets and personality type. A full-fledged marketing department ideally includes researchers, strategic marketing professionals, writers, designers, photographers, project managers, etc., all adding their own specialized skills to the marketing efforts of a company.

2. Easier to hold accountable, reprimand and let go
Your marketing needs and budgets will likely vary and evolve as the business grows or changes. If your business is evolving rapidly, outsourcing allows you to retain the skill sets that you need at any given time, without the HR repercussions for letting them go. And if you’ve ever tried to manage a truly creative person… you might already know how fun that can be.

3. Collective wisdom and experience of working with a variety of clients
Some of the most creative marketing solutions and out of the box thinking can come from experiences in other industries. You can take advantage of the diverse experiences and practices that “your team” gains with their other clients.

4. They have the organizational systems, so you don’t need to create them
One of the main struggles with marketing can be organizing all of the ideas, deadlines and project plans. A marketing firm will have experience juggling all of your ideas and guiding you through the process of plan development and implementation.

5. State of the art equipment that you don’t have to buy
A fully outfitted design station starts at $5000 and requires yearly updates. And that doesn’t include scanners, high end printers, photography equipment, and a variety of other needs. Don’t underestimate the costs of outfitting a marketing or design department internally.

6. Stay current on industry trends
If you are in a highly competitive industry, currency can provide you with a marketing edge over your competition. You don’t need to pay for the training, certifications and continuing education that is required to stay current – just look for a marketing firm that can demonstrate that they support ongoing education.

7. Easier budgeting
Many business owners spend an incredible amount of time chasing ideas that can easily be discussed in a single meeting. A seasoned marketing firm will be accustomed to back of the napkin estimates and can quickly run through ROI scenarios so that you can hone in on the realistic ideas.

8. Network of reliable vendors & someone to manage them
Your outsourced marketing department will have resources that extend beyond their walls. The buying power and the relationships that they bring to the table can be invaluable resources.

9. Increase your reach and visibility by extending your network of contacts
The vendors you work with will become an extension of your team. The relationships you build can lead to champions for your business, additional opportunities and ultimately revenue.

10. Keep your marketing efforts moving forward, even with other distractions in your business
Whether your organization is experiencing a full on crisis, or just having a busy month, marketing activities and planning are long term activities that are easy to push to the bottom of the to-do list. An outsourced firm can ensure timely delivery of your initiatives, regardless of what else may be going on in the business.

Consider your growth goals, current staff, management capabilities and resources carefully before making the decision to implement an involved marketing plan on your own – outsourcing might just be the answer to your marketing dreams. If you aren’t quite sure, our next issue will deal with some of the reasons that we would not recommend outsourcing.