Kick-Start Your Marketing Plan

Interactive Virtual Workshop

Tuesday, December 13, 2022

10 am – 12 pm CST

Start 2023 With a Solid Marketing Plan

Is your marketing leading to real results for your business? Do you have a formal plan, or is last year’s budget your guide? If that sounds all too familiar, this workshop will help you take charge of your marketing. You will leave this two-hour session with a 2023 marketing plan and budget, aligned with your company goals. Our experienced CMOs will guide you through a step-by-step process we’ve developed over the past 20 years working with hundreds of clients. The virtual training includes a professionally facilitated, hands-on workshop, small group breakout sessions and a complimentary 30-minute follow-up consultation to ensure your plan is ready for the new year.

How this workshop will help:

  • Take a break from the day-to-day to focus on your marketing
  • Evaluate current activities – should you continue them?
  • Learn to better understand and reach your ideal audience
  • Understand where to put your marketing dollars (and time) to ensure results
  • Develop monthly reporting with measurements for success
  • Start your plan in our two-hour session and leave with the tools to succeed
  • Receive additional support with a free 30-minute consultation after the workshop

This isn’t your typical webinar. Get ready to turn on your camera, interact with other business owners and get some real work done while having fun in the process.

Don’t miss out on the opportunity to start 2023 with a real plan!

Register Now

Workshop Activities

1

Evaluate Past Initiatives

Our simple scorecard will help you determine what did and didn’t work in the past.

2

Set Annual Goals

Set marketing goals designed to support your overarching company goals.

3

Define Audiences & Activities

Use your ideal audience to determine which activities and channels you need.

4

Schedule Your Activities

Plan out a 12-month calendar of activities that are realistic, given your budget and time.

5

Set Up Reporting

Decide how activities will be evaluated and use our reporting template to track results.

WORKSHOP TOOLS

Planning Workbook – The workbook provides the framework you will need to develop your plan during the workshop and also serves as an ongoing reference tool once the plan is developed.

Templates – We also provide templates that can be reused for activity planning and reporting. Many of our past attendees use these tools year after year.

Register Now

WORKSHOP FACILITATORS

Lara August

Lara August

Founder & CEO, Robot Creative

Lara has more than 25 years of marketing and branding experience and has worked with over one hundred clients on their marketing plans and execution. Her achievements have earned her recognition as “Innovator” from the National Association of Women Business Owners, Young Entrepreneur of the Year from the SBA, and Outstanding New Business Leader by the North San Antonio Chamber of Commerce.

Lana Harris

President & Marketing Director, Robot Creative

Lana leads the marketing strategy and execution for companies across a variety of industries as the Marketing Director at Robot Creative. She has more than 20 years of experience in marketing and sales executive leadership and has written dozens of marketing plans for both B2B and B2C audiences. Her marketing plans have won international awards of excellence and exceeded client objectives.

A Truly Interactive Workshop

Come prepared for an interactive experience where you and other engaged participants will get some real work done with help from each other and our experts.

Participants can expect to:

  • Gather some information ahead of time (we will send you the details)
  • Engage with other participants with cameras on and mics open when addressed
  • Actively participate in peer discussions during breakout sessions
  • Have live access to our experts for advice as they float between breakout group discussions
  • Use the workbook both during and after the workshop as an ongoing resource for planning and reporting

What Past Participants Had to Say

"It was great to connect and learn better strategies for marketing… and actually talking to people in other industries as well."
"It's one thing to have plans for different mediums, but it's important to sit down and flesh out the details, like how much time and money will go into those marketing efforts, and for which specific audiences certain pieces of material will be targeted."
"I thought the activity planning and schedule sheet was really helpful, and it allowed me to consider things that I hadn't previously put much thought into, such as a time estimate (for activities)."

Register Now

Pricing

Don’t miss out on this opportunity to get expert guidance on your marketing plan, and set yourself up for success in 2023.

Register Now

Stay in the Know

Even if you can't make this workshop, subscribe to our newsletter to stay informed about our future workshops, resources, news and events.