One Cypress Energy

Collateral | Website Design | Digital Marketing

project background

One Cypress Energy is a midstream oil and gas firm that specializes in crude oil marketing and logistics. The company was founded in 2011 by longtime oil and gas veterans, and sets itself apart in the midstream space through its broad experience and extensive network of industry partners. Faced with a downturn in the crude oil sector, One Cypress Energy expanded its service offerings in 2015 to include outsourced and advisory solutions, designed to help struggling firms maintain operations in a difficult market.

Collateral Materials

One Cypress Energy approached ROBOT for help developing collateral materials to introduce its new line of advisory solutions. Drawing inspiration from the firm’s logo and corporate colors, ROBOT expanded One Cypress Energy’s brand aesthetic with a striking case document and trade show materials that not only communicated the firm’s advisory solutions, but also helped to solidify the firm’s visual branding.

 

Website Design

One Cypress Energy then enlisted ROBOT to develop its new corporate website. Designed to serve as the cornerstone of a multifaceted marketing campaign, the firm’s new site would be reimagined from the ground up. Anchored by an eye-catching homepage video, the new site  employed a bold aesthetic uncommon in the midstream space. ROBOT’s development team optimized the site for viewing on a variety of devices, with a responsive infrastructure to ensure easy viewing on desktop, tablet, and mobile. The new site was built on the search engine-friendly WordPress platform, and ROBOT provided additional search engine optimization services to further raise the site’s organic visibility.

“From corporate branding to our website redesign, ROBOT was on-time, on-budget and professional all along the way. I highly recommend them for anyone looking to work with skilled professionals who deliver on what they say.” -Scott Phipps, Senior Vice President of Corporate Strategy and Finance

Digital Marketing

With the firm’s new site launched, One Cypress Energy wanted to market their services more aggressively. Working alongside the client, ROBOT helped identify short and long-term goals, and developed a comprehensive digital and content marketing strategy to help the firm reach these goals.

Included in this strategy was a robust digital advertising program that included both Google AdWords and animated display ads. Designed to point back to the new web site, the plan also included monthly blogs and eBlasts, public relations support, as well as LinkedIn social posting and advertising. ROBOT also developed native content for targeted distribution in Houston, Dallas, and San Antonio.

“Working with Robot Creative has and continues to be a rewarding relationship, leading to increased profit for the company and a new appreciation for how we approach B2B marketing. Our company had never pushed into digital media, but the folks at ROBOT were able to educate us and then execute on a full digital media campaign that has driven actual results.” -Scott Phipps, Senior Vice President of Corporate Strategy and Finance