Advancing Women began as a website featuring articles focused on helping women break the glass ceiling. Their content is widely syndicated, and they will soon be moving into training programs.

Their logo needed to work well when used as a masthead on their website, when reduced to a thumbnail to accompany their syndicated articles on the internet and also when standing alone in printed materials for seminars. A woman stepping over a barrier in a very modern, sleek style helps convey their meaning with a professional finish.

The stripe format is extremely versatile and works great at the top of their website, as well as on paper. The otherwise corporate mark is given a feminine touch with its vibrant colors - hot pink and bright orange.